Social
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Acquisition
Erasing the Line between Content Creation and Engagement
With co-creation and crowdsourcing people build a personal connection to the brand through content creation.
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Acquisition
4 Influencer Marketing Musts to Improve ROI
Try these four musts to improve ROI with influencer marketing.
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Engagement
Is Your LinkedIn Profile Recruiter Friendly?
It’s important to make sure your page and LinkedIn profile is up to snuff giving you the best chance to be viewed. Here are 3 mistakes you may be making.
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Digital
Using Micro-Influencers to Create Word of Mouth
Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here’s 5 tips to connect with these everyday micro-influencers.
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Digital
Now See This: The Power of Building Communities Visually
User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.
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Acquisition
PetSmart Pops-Up Doggy Ice Cream Social
The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.
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Acquisition
Coca-Cola Unveils Extensive Summer Olympic Marketing Campaign
Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio.
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Acquisition
A Handful of Clever Marketing Principles and Pokémon Go Goes Wild
Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.
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Engagement
3 Ways to Boost Your Facebook Marketing
In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.
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Acquisition
Brisk Iced Tea Designs “Pineapple” Sneakers for Sweepstakes
Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers.