Social
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Acquisition
Innovative Marketing Lessons from Google’s Smartest
Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.
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Engagement
4 Ways Social Positions Brands as Destinations for Millennials
Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase.
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Acquisition
2017 Influencer Marketing Changes to Be Aware Of
To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.
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Acquisition
Jockey, With No Budget, Finds Success in Content Marketing
Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.
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Acquisition
Chicken of the Sea’s Christie Fleming on Why it Chose Walmart
Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.
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Acquisition
How to Turn Paid Influencers into Real Marketing ROI
TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.
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Acquisition
7 Places to Put Your Marketing Dollars This Year
Seven members of Forbes Agency Council each offer one suggestion for where they think clients should put their marketing dollars this year.
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Acquisition
7 Lessons from Trump’s Approach to Social Media
President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.
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Agencies
Forbes 2017 “30 Under 30” is Out
For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.
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Acquisition
5 Tips to Effectively Communicate a Genuine Message on Video
Rescue Chocolate used easy video-building tools and pre-existing content to bring a piece of video together in its own way.