Social
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Acquisition
Marketers’ Most Wanted: Teachers
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.
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Acquisition
A Super Bowl Spot is No Longer an Ad, It’s Content
A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.
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Acquisition
Who Knew Tim Tebow Could Make Guacamole?
Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.
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Facts & Figures
Want a Job? Get Videography, Social and Content Skills
Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.
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Acquisition
PowerBar’s Gutsy Deal with Ryan Lochte
Nick Stiritz, senior brand manager PowerBar, takes us behind the scenes of the “Clean Start” campaign and the challenges working with Ryan Lochte.
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Acquisition
In Stores, Retailers Get Personal to Fight E-Commerce
As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:
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Acquisition
Heineken USA CMO on Dos Equis “Most Interesting” College Football Playoff Deal
Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.
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Acquisition
Spicer’s Tweets Give Dippin’ Dots Major Marketing Opportunity
Old tweets by President Trump’s spokesperson Sean Spicer about Dippin’ Dots have handed the brand a sweet marketing opportunity.
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Digital
Top Legal Issues Facing Marketers in 2017
Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here’s a rundown.
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Acquisition
A Lesson in Using Emojis in Social to Improve Business
Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?