Social
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Acquisition
A Chat with Hostess CMO Burke Raine
The Hostess turnaround is a stunning example of determination, innovation and hard work. Raine shares how it is reaching a new, younger audience on social.
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Acquisition
Mattress Startup Casper Disrupts with Hacks, Fake Photos and Chatbots
A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year.
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Digital
What Marketing Can Learn From Sales
Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?
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Acquisition
Key Points from Mary Meeker’s 2017 Internet Trends Report
Mary Meeker’s latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video.
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Acquisition
5 Lessons Millennials Taught Marketers
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
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Profiles & Campaigns
Streaming Rescues Soundtracks From the Cutting Room Floor
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
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Digital
4 Tips to Protect Your Brand From Fake News
To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.
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Acquisition
The Third Wave of Digital Marketing: Embracing the Human Element
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
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Acquisition
How “The World’s Biggest Asshole” PSA Made it to the Light of Day
Hear from Donate Life America and The Martin Agency on how they got “The World’s Biggest Asshole” campaign over the lumps and hurdles and into the marketplace.
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Demand Gen
Breaking Down the Art of Social Selling
Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?