Social
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Acquisition
Snap a Bottle of Pepsi and You Just Might End up at the Super Bowl
Snapchat and gamification turn stagnant bottles of Pepsi and
packages of Frito-Lay snacks into an entertaining sweepstakes. -
Acquisition
16 College Freshman Join Prego for Dinner
Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy
behind the “Welcome to the Family” Prego consumer experience. -
Engagement
5 Tips to Maximize Social Selling
The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.
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Acquisition
As the Focus Shifts to Gen Z, Agencies are on the Rise
The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.
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Acquisition
Instagram Influencers Far Outpace Brand-Owned Posts
A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.
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Acquisition
Starbucks Combats Fake Ads Targeting Undocumented Individuals
Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.
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Acquisition
Hacks, Millennials, Tech, Bots & CMOs
Catch up on the most widely read articles from July.
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Demand Gen
ADP Canada Uses PR to Change the B2B Conversation
For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.
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Acquisition
Amazon Video Series to Offer Shoppable Content
Amazon Home is bringing shoppable content to its millions of users via
a video series starring YouTube influencers getting home makeovers.
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Acquisition
A Primer in Sweepstakes Marketing
There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.