Social
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Social
Q&A: How “Humankindness” Helps Dignity Health Engage Employees and Patients
Dignity Health’s Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.
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Acquisition
Coke Begins Worldwide Search for Olympics Creative
Coca-Cola is turning from its standard agency call for Special Olympics work to new
talent from across the globe to create their own inspirations. -
Demand Gen
Maximizing Social Media for B2B Lead Gen
Here are the three social media platforms you should focus on to improve B2B lead generation.
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Acquisition
Facebook’s Mark Zuckerberg Apologizes for “Exploiting” Disaster in Puerto Rico
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18
to advertise the company’s new virtual reality platform. -
Acquisition
Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
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Acquisition
How Birchbox’s One-Day Social Media Event Drew Astonishing Results
Hear from Birchbox’s CMO on how it built a “war room” to execute a one day social-media event last month: Birchbox Customer Appreciation Day.
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Acquisition
Technology Trailblazer: Patrón Innovates with New Apple AR Tech
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience. -
Acquisition
Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make using social media
to activate sponsorships an attractive channel. -
Engagement
The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his
brand’s tasty experiential marketing strategy. -
Acquisition
Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers
This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy.