Social
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Acquisition
Tapping Local MLB Teams to Send a Delicious National Message
A local campaign doesn’t need to stay local. Take a lesson from Dietz & Watson
on how to move your winning promotion from a local play to a national phenom. -
Acquisition
Maxwell House Social Contest Offers a “Day Off” to Labor Day Workers
For the campaign theme, Maxwell House drew a parallel to people working on
holidays as its coffee has powered wake up calls for 125 years. -
Acquisition
Adidas Debuts Sneaker as Snapchat’s First Shoppable Integration
The Falcon W was unveiled during an episode of the show,
Fashion 5 Ways, Saturday on Snapchat’s Discover page. -
Acquisition
Marketing Strategy: Are You Spending Wisely and Making the Right Moves?
Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]
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Profiles & Campaigns
FedExCup PGA Tour Sponsorship Helps Engage B2B Customers
As the FedExCup Playoffs kick off this week, FedEx is leveraging the B2B marketing engagement power of its PGA sponsorship.
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Demand Gen
LinkedIn or Facebook? Where’s the Best Place for Your B2B Group?
LinkedIn Groups and Facebook Groups are two options for B2B marketers looking to create a sense of social community. Which is the right choice for you?
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Acquisition
How to Leverage YouTube—12 Creative Ways
The branding power of YouTube is undeniable. As the number of viewers grows marketers’
opportunities to reach more consumers and benefit their bottom line. -
Acquisition
The Power of Brand Narrative: 5 Ways to Create It
We all know a good story when we experience one. When developing a brand narrative keep these points in mind to ensure you’re not just shouting at the rain.
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Profiles & Campaigns
Skullcandy Gets Fans to Listen With Concert Series
Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.
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Facts & Figures
Sales and Marketing Pros Need Stronger Relationships: Report
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.