Social
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Social
Aunt Jemima Employees Star in Viral Video: Q&A
A contest at a plant in Jackson, TN, that makes Aunt Jemima frozen waffles, pancakes and French toast, led to three employees starring in a video filmed at the plant and documenting how the products are made. The first video in the series of three was posted Feb. 17 on Facebook and had 33,000 views within 24 hours. Viewers could also download a $1 coupon. Andy Reichgut, a vice president of marketing for Pinnacle Foods, which manufacturer’s Aunt Jemima products, gives us the scoop on the program.
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Social
Facebook Tips: Get the Right Message to the Right Audience
Watershed moments can come in unusual places. In 2007, Clara Shih had one in a tiny noodle shop located on a nondescript Hong Kong side street when she overheard two old men talking about Facebook.
“It seemed like the wrong place, the wrong language, and the wrong demographic,” Shih, founder and CEO of Hearsay Corp., told an audience at a Direct Marketing Club luncheon. But as she listened she understood their interest in what was then a nascent social network which boasted barely 20 million members.
Facebook has grown a touch during the intervening four years, with current users topping a half-billion people. Its importance to marketers has similarly expanded: Shih cites a survey in which 72.5% of U.S. companies consider social media a top marketing priority.
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Social
Motorcycle Retailer Rides Shared Facebook Sweeps to Sales Wins
How do you build a critical mass of followers in social media-those social-grid head counts that are a prerequisite for giving a social campaign viral lift? In the case of online cycle gear seller Motorcycle Superstore
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Social
Optimizing Facebook’s News Feed to Get More “Likes”
As brands come to use and understand Facebook more, they learn the best promotional strategies and tactics for them to best engage their audience like these promotions run by Speed TV and Miller Lite. one of the most important techniques a brand must learn is how to optimize posts to make them more “likeable,” or worthy of clicking “like.” There are many ways to do this, but the method that is by far the most mysterious to brands is the often misunderstood News Feed.
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Social
When Monitoring Social Data, Be Aware of Extremes
Data from social media forums can be a valuable tool to gain insight into what your customers are thinking. But, cautions Dominic Field, U.S. leader of the media sector for Boston Consulting Group’s Technology, Media & Telecommunications practice, marketers must view it through a filter.
Just as with focus groups, he says, social media commentary runs the risk of being a forum for passionate advocates and detractors.
“We’ve done research showing the vast majority of what you pick up falls under a high spike on the negative side, or a high spike on the positive side,” notes Neal Rich, a marketing specialist project leader in Boston Consulting Group’s Chicago office. “It’s difficult to know how that projects into the real universe of people out in the physical world.”
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Social
Don’t Slight Your Brand Web Site in Favor of Facebook
With the full-on race to develop Facebook pages and launch promotions on those sites to build fans, don’t push aside the ol’ tried-and-true brand Web site; home base, Ground Zero for consumers to get an in-depth picture of the brand, discover products, benefits, download coupons, and yes, even access a link to Facebook.
Crate and Barrel, Cabela’s and Wise are examples of brands using their Web home pages as a staging ground for promotions.
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Social
He Said What! Using Social Listening Tools
It’s a real punch to the gut when some unknown Internet user lambasts your brand for reasons you can’t quite grasp. But as we all know, that unknown user has friend, who have friends, who have friends… But even worse would have been to have not seen that user’s message at all, which is why social listening tools are indispensable in the world of online marketing.
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Social
Social Media, the 19-Year-Old Dude Rule, and the “Humanization of Business”
Businesses in general are about to undergo what dogs experienced 50 years ago: “the verge of the humanization of business,” according to social media and ecommerce consultant Gary Vaynerchuk
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Social
State Farm Launches Branded Challenges in Car Town Game
National insurer State Farm Insurance is capitalizing on the popularity of games within social networks with a months-long campaign that will give players in-game rewards for safe virtual driving