Social
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Social
Motorcycle Retailer Rides Shared Facebook Sweeps to Sales Wins
How do you build a critical mass of followers in social media-those social-grid head counts that are a prerequisite for giving a social campaign viral lift? In the case of online cycle gear seller Motorcycle Superstore
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Social
Optimizing Facebook’s News Feed to Get More “Likes”
As brands come to use and understand Facebook more, they learn the best promotional strategies and tactics for them to best engage their audience like these promotions run by Speed TV and Miller Lite. one of the most important techniques a brand must learn is how to optimize posts to make them more “likeable,” or worthy of clicking “like.” There are many ways to do this, but the method that is by far the most mysterious to brands is the often misunderstood News Feed.
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Social
When Monitoring Social Data, Be Aware of Extremes
Data from social media forums can be a valuable tool to gain insight into what your customers are thinking. But, cautions Dominic Field, U.S. leader of the media sector for Boston Consulting Group’s Technology, Media & Telecommunications practice, marketers must view it through a filter.
Just as with focus groups, he says, social media commentary runs the risk of being a forum for passionate advocates and detractors.
“We’ve done research showing the vast majority of what you pick up falls under a high spike on the negative side, or a high spike on the positive side,” notes Neal Rich, a marketing specialist project leader in Boston Consulting Group’s Chicago office. “It’s difficult to know how that projects into the real universe of people out in the physical world.”
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Social
Don’t Slight Your Brand Web Site in Favor of Facebook
With the full-on race to develop Facebook pages and launch promotions on those sites to build fans, don’t push aside the ol’ tried-and-true brand Web site; home base, Ground Zero for consumers to get an in-depth picture of the brand, discover products, benefits, download coupons, and yes, even access a link to Facebook.
Crate and Barrel, Cabela’s and Wise are examples of brands using their Web home pages as a staging ground for promotions.
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Social
He Said What! Using Social Listening Tools
It’s a real punch to the gut when some unknown Internet user lambasts your brand for reasons you can’t quite grasp. But as we all know, that unknown user has friend, who have friends, who have friends… But even worse would have been to have not seen that user’s message at all, which is why social listening tools are indispensable in the world of online marketing.
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Social
Social Media, the 19-Year-Old Dude Rule, and the “Humanization of Business”
Businesses in general are about to undergo what dogs experienced 50 years ago: “the verge of the humanization of business,” according to social media and ecommerce consultant Gary Vaynerchuk
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Social
State Farm Launches Branded Challenges in Car Town Game
National insurer State Farm Insurance is capitalizing on the popularity of games within social networks with a months-long campaign that will give players in-game rewards for safe virtual driving
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Social
Coming to a Retail Site near You: Social Sign-ins
This coming year, look for a growing number of online retailers to use visitors’ Facebook sign-ins as an on-site registration tool rather than their own proprietary log-in systems, according to a new analyst report from eMarketer
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Social
Facebook: a Stage for Promotions
Brands have been testing how to best use Facebook to gain access to, and connect and converse with, its vast user base. We asked several digital pros from companies listed on the 2010 Promo 100 ranking