Social
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Social
National Guard Facebook App Lets Users Make Their Own Music Video
If a picture’s worth a thousand words, the Army National Guard is hoping that a music video is worth a whole recruitment speech—especially if it’s directed by individual users
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Social
Kenmore Looks to Get Moms Talking with Blogger Campaign
Everyone knows the Kenmore appliance brand. And that’s both an asset and an obstacle for the appliance brand, which is retailed in Sears and Kmart stores and Web sites
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Social
Items of Note from Around the Web
FACEBOOK KETCHUP, NOT CATCH-UP Condiment superpower Heinz planned to launch a new tomato ketchup flavor in the U.K., balsamic vinegar. Rather than hand
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Social
What You Need to Know to Create an Online Content Calendar
So you’ve listened carefully online to what customers and others are saying about your brand. You’ve determined where they are congregating and what they are talking about. You’ve developed a social game plan and where it will get to work— Twitter, Facebook, blogs, microsites, YouTube—all of the above. Now it’s time to create an actionable, results oriented promotional content calendar by following these straightforward steps.
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Social
Gap Rolls Out One-Day ‘Name Your Price’ Offer Online
Casual apparel retailer has taken another step to re-engage customers, this time with an innovative adaptation of Web couponing that lets online shoppers negotiate for the price they’re willing to pay
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Social
Aunt Jemima Employees Star in Viral Video: Q&A
A contest at a plant in Jackson, TN, that makes Aunt Jemima frozen waffles, pancakes and French toast, led to three employees starring in a video filmed at the plant and documenting how the products are made. The first video in the series of three was posted Feb. 17 on Facebook and had 33,000 views within 24 hours. Viewers could also download a $1 coupon. Andy Reichgut, a vice president of marketing for Pinnacle Foods, which manufacturer’s Aunt Jemima products, gives us the scoop on the program.
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Social
Facebook Tips: Get the Right Message to the Right Audience
Watershed moments can come in unusual places. In 2007, Clara Shih had one in a tiny noodle shop located on a nondescript Hong Kong side street when she overheard two old men talking about Facebook.
“It seemed like the wrong place, the wrong language, and the wrong demographic,” Shih, founder and CEO of Hearsay Corp., told an audience at a Direct Marketing Club luncheon. But as she listened she understood their interest in what was then a nascent social network which boasted barely 20 million members.
Facebook has grown a touch during the intervening four years, with current users topping a half-billion people. Its importance to marketers has similarly expanded: Shih cites a survey in which 72.5% of U.S. companies consider social media a top marketing priority.
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Social
Motorcycle Retailer Rides Shared Facebook Sweeps to Sales Wins
How do you build a critical mass of followers in social media-those social-grid head counts that are a prerequisite for giving a social campaign viral lift? In the case of online cycle gear seller Motorcycle Superstore
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Social
Optimizing Facebook’s News Feed to Get More “Likes”
As brands come to use and understand Facebook more, they learn the best promotional strategies and tactics for them to best engage their audience like these promotions run by Speed TV and Miller Lite. one of the most important techniques a brand must learn is how to optimize posts to make them more “likeable,” or worthy of clicking “like.” There are many ways to do this, but the method that is by far the most mysterious to brands is the often misunderstood News Feed.