Social

• Social

  Chicken of the Sea Uses Social Mermaid to Revitalize the Brand

  The effort involves online video, twitter, Facebook and even a branded casual game.

• Social

  Don’t Give Up Your Customer Relationships to Go Social

  It’s very curious that Fortune 500 brands close their commercials with a social call to action, rather than mentioning their own company site. Sending prospects to Facebook or Twitter rather than their own site is a huge missed opportunity—and a sign that many companies still have a lot to learn about social media.

• Data & Analytics

  What to Consider When Creating B-to-B Lead Evaluation Models

  Modeling business-to-business data can be tricky business. There are considerations consumer marketers don’t have to worry about, such as how a given industry indicates propensity to purchase, or the impact of multiple decision makers within an organization.

  Chief Marketer spoke with Matt Fulk, senior manager of database marketing at SAS, about the challenges of creating B-to-B prospect lead analysis models.

• Social

  Nescafé’s Path from Soft Launch to Walmart to Facebook

  It was 2008 when Nescafé launched the coffee system, Dolce Gusto, amid a competitive category of already established single-serve coffee makers. After monitoring early sales in specialty retail stores sales looked good and a full roll out took place. With all marketing and selling systems in place, it was time to open a Facebook page.

• Social

  AT&T’s Social Exec Talks About Focusing its Facebook Presence

  Social media has led to a lot of great creativity and innovation in digital communications and marketing. It truly enables the whole concept of word-of-mouth marketing by giving users easy tools to share with their network, for ideas to spread beyond our own social circles, and for new ways to connect with brands and products we love. With all that promise it is important, as companies, for us to provide the most effective way to stay fresh with news and information to keep fans, followers, subscribers, and most importantly, customers efficiently informed.

• Social

  Facebook Advertising Offers Real, Measurable Results

  Facebook is commanding an ever-increasing piece of advertising budget pies, thanks to the measurable results it provides marketers in terms of new fans and website conversions. While Facebook’s auction-based bid and cost-per-click pricing structures are similar to Google’s, they are much more valuable to marketers for a few key reasons—namely, the interest-based targeting, immediate gratification opportunities and the potential for viral activity they offer. Here’s how each of these serve marketers:

• Social

  Social Marketing a Growing Part of the Media Mix in 2011: Survey

  Asked how they’ll approach Web video this year, three-quarters of marketers said they will increase their use

• Social

  National Guard Facebook App Lets Users Make Their Own Music Video

  If a picture’s worth a thousand words, the Army National Guard is hoping that a music video is worth a whole recruitment speech—especially if it’s directed by individual users

• Social

  Kenmore Looks to Get Moms Talking with Blogger Campaign

  Everyone knows the Kenmore appliance brand. And that’s both an asset and an obstacle for the appliance brand, which is retailed in Sears and Kmart stores and Web sites

• Social

  Items of Note from Around the Web

  FACEBOOK KETCHUP, NOT CATCH-UP Condiment superpower Heinz planned to launch a new tomato ketchup flavor in the U.K., balsamic vinegar. Rather than hand