Social
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Acquisition
Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight
Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences. -
Direct Marketing | Print
6 Tips for Starting Customer Conversations
At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking. -
Mobile
4 Emerging Mobile Marketing Trends for CMOs
Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business. -
Acquisition
You Be the Stylist: Hilfiger’s Instagram Stories Say
Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories. -
Acquisition
Tips to Capture and Present User-Generated Content
From keeping it simple, to tapping live events, 13 experts
on Forbes Agency Council shares some advice. -
Profiles & Campaigns
Captain Marvel Powers Wix Promotion
A team up with Marvel Studios’ latest film is helping
Wix.com promote a new series of product enhancements. -
Acquisition
How Redbox’s Social Strategy Turned the Conversation to its Favor
Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing. -
Acquisition
Mr. Peanut and Dr. Ruth on Racy Video for Valentine’s Day
The two talk sex toys and orgasms and how much Dr. Ruth loves Mr. Peanut’s nuts.
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Acquisition
Sparkling Ice Finds New Success in Segmenting Consumers
VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers. -
Acquisition
Why John Hancock’s NFL Rookie Social Blitz Worked So Well
After resetting its mission, a new digital and consumer centric brand
strategy and campaign found millions of interested viewers.