Social
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Demand Gen
Using Content Marketing to Engage Audiences: Six Examples
Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have. -
Profiles & Campaigns
Brex Pokes Fun at Fyre Festival in New Campaign
Corporate credit card Brex is targeting start-ups with a campaign
in NYC poking fun at the corporate card funded Fyre Festival fiasco. -
Acquisition
Instagram Users Can Now Shop on the Spot
Instagram Checkout is the latest digital shopping service in
the battle for eyeballs and dollars. -
Social
Facebook Stories Ads: 5 Key Creative Best Practices
Facebook Stories Ads can’t compromise on visuals, and they need a clear call to action.
Here’s five tips for engaging users through this medium. -
Profiles & Campaigns
London Business School Debuts Branding Campaign
This month, the London Business School is kicking off “Minds alive,”
a campaign to raise awareness with both prospective students and alumni. -
Acquisition
Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology. -
Facts & Figures
Original Content Builds B2B Brand Trust: Report
Original research and quotes from customers are among
top elements in content that help build B2B brand trust. -
Social
Social Media is the New Retail Storefront
Welcome to the world of digital window shopping, where social media
strategies are the real disruption to traditional retail marketing. -
Acquisition
Brands Put their Best Foot Forward for International Women’s Day
International Women’s Day brings brands out in force—Bud, Celebrity Cruises,
The Body Shop and many others—to celebrate women. -
Acquisition
KFC Lab Crowdfunds its Craziest and Most Innovative Ideas Yet
From rotating celebrity colonels to live-stream videos of colonel climbing cats,
KFC comes out swinging once again from left-field with its marketing magic.