Social

• Social

  Yes, Social Coupons Do Drive New Business: ForeSee Study

  Since their inception, social coupons such as those promoted by Groupon and LivingSocial have been dogged by the reputation that they don’t work very well to create new, loyal customers.

  But a new study suggests that social coupons—now morphed into `Daily Deals`–may be in fact be very effective at attracting new business. After that, building the loyalty is up to the merchant

• Email

  Facebook Helps Beacon Hotel Book Email Sign-Ups

  Miami’s Beacon Hotel is using Facebook to encourage fans and previous guests to sign-up for its email list and take advantage of promotions for future visits.

• Social

  NASCAR Makes a Pit Stop at Car Town

  NASCAR’s first social gaming experience makes another good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.

• Social

  How to Get People Talking about Your Brand

  Talkable brands do not rely on expensive traditional advertising to drive sales. Instead, they tap into the inexpensive conversational power of customers as their primary advertising vehicle

• Social

  Giveaways are Mainstays for Banana Boat Promo

  The Banana Boat brand is using branded giveaways as reminders this summer, not only to protect your skin from the sun, but that the best way to do that would be by slathering Banana Boat sun screen up and down your body. The promotion, “101 Days of Summer,” appears on the Banana Boat Facebook page and will give away, you guessed it, 101 daily prizes.

• Social

  McDonald’s Wins Twitter Followers with “McWinning”

  McDonald’s director of social media Rick Wion said he took a chance that something fun and timely on Twitter like “mcwinning” would get tweeters to lay off the McLobster

• Social

  Chicken of the Sea Uses Social Mermaid to Revitalize the Brand

  The effort involves online video, twitter, Facebook and even a branded casual game.

• Social

  Don’t Give Up Your Customer Relationships to Go Social

  It’s very curious that Fortune 500 brands close their commercials with a social call to action, rather than mentioning their own company site. Sending prospects to Facebook or Twitter rather than their own site is a huge missed opportunity—and a sign that many companies still have a lot to learn about social media.

• Data & Analytics

  What to Consider When Creating B-to-B Lead Evaluation Models

  Modeling business-to-business data can be tricky business. There are considerations consumer marketers don’t have to worry about, such as how a given industry indicates propensity to purchase, or the impact of multiple decision makers within an organization.

  Chief Marketer spoke with Matt Fulk, senior manager of database marketing at SAS, about the challenges of creating B-to-B prospect lead analysis models.

• Social

  Nescafé’s Path from Soft Launch to Walmart to Facebook

  It was 2008 when Nescafé launched the coffee system, Dolce Gusto, amid a competitive category of already established single-serve coffee makers. After monitoring early sales in specialty retail stores sales looked good and a full roll out took place. With all marketing and selling systems in place, it was time to open a Facebook page.