Social

• Social

  CPG Web Visitors Shop Those Brands More in Stores: Study

  Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

• Data & Analytics

  Use Email To Give Your Social Content Traction: 4 Tips

  What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

• Data & Analytics

  Creating Synergy Between Social Media and Email Marketing

  The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.

• Social

  Nasoya Wrappy Hour: 2011 IMA Award Winner

  Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

• Data & Analytics

  GetGlue Connects Entertainment Marketers With Fans

  As TV watchers, moviegoers and readers increasingly consume entertainment with tablets and smartphones at their sides, the potential for marketers to connect with them via another screen becomes more and more enticing. Enter GetGlue, which wants to become the social hub for entertainment.

• Social

  National Audubon Engages With Birders on Facebook

  The National Audubon Society looked at two factors the immense popularity of Angry Birds and the launch of the bird-watching-themed movie The Big Year from 20th Century Fox and saw recruitment potential

• Social

  Eight Ways to Market More Socially This Holiday Season

  Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays

• Social

  For the File: Tips for Incorporating Content in Promotions

  Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:

• Social

  (Radio-)Active Links

  If you want a longer-lasting link, get it on video. Shared links from YouTube have a mean half life of 7.4 hours, compared to 2.8 hours for links shared on Twitter

• Social

  Editor’s Note: Come Out of Your Shell

  BY NOW WE’RE ALL USED TO AND EXPECT transparency from online marketers. If your business has any kind of online presence, you’re being commented on, blogged