Social
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Profiles & Campaigns
Filippo Berio Connects With Cooks Via TV
The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers. -
Acquisition
Ryan Reynolds Pokémon Stunt Delivers a Whopping 4 Million Views … So Far
Reynolds, the voice of Pikachu in the upcoming Pokémon film, has
pulled off an epic social stunt to gain attention for the movie. -
Acquisition
Cheez-It to Drop Clues to Secret Bunker Full of New Snap’d Snacks
On May 14, the brand will begin posting clues on
Twitter and the hunt will begin. -
Digital
The Amazing Brands that Rank Tops in Viral Sharing
From Allstate to Betty Crocker to Arby’s, read about the brands that
created campaigns that drew incredible viral sharing. -
Social
The Key to Influencer Marketing Success
Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion? -
Acquisition
What if Everyone Loved Like a Mother?
Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world
would look like if everyone loved like a mother, even if they’re not your mother. -
Video Marketing
Branded Video on a Shoestring Budget: 3 Tips
With modern digital platforms, SMBs can use video to increase sales
and brand awareness. But how do you accomplish this without breaking the bank? -
Acquisition
IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations
IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers. -
Acquisition
Pop-ups: How to Turn One-night Stands into Long-term Relationships
There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors. -
Social
Lenovo Turns to Influencers for B2B Workstation Promotion
Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products.