Social
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Social
2012 PRO Award Finalist: The Marketing Arm for Monster.com
In a time of 9% unemployment in the U.S., Monster wanted to motivate a growing number of job seekers – who were chasing a decreasing number of job openings – to stay positive and embrace Monster.com to find the perfect job.
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Social
The Active Network Trains Active Ambassadors
Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.
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Email
Email, Social Help Garden Girl Skin Care Connect With Consumers
Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.
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Social
How to Use Pinterest for Niche Marketing
Three simple steps to target niche demographics on Pinterest.
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Social
Social Media Helps TradeStation Prospect for Investors
TradeStation, an online stock trading software marketer, is banking on social media and online video to drive prospects to its website where they can learn how to use its products.
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Social
Bloggers Help Change Perception of Crocs Footwear
Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.
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Social
Amex Links Spending to Farmville Rewards
American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.
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Social
Some PR Campaigns Go to the Dogs… or the Bugs
Dog fights near your beer. Bugs in your ‘cino. Some times a marketer has to ask if another professional wouldn’t be easier. Say, smokejumper?
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Social
Tips to Get More Fans to Share Your Facebook Content
Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.
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Social
The Marketing Potential of Facebook’s Timeline
Facebook’s Timeline offers marketers an opportunity to tell a larger, more engaging story around their brands and its history or culture. Here’s what to make of that chance.