Social
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Video Marketing
B2B Video Length Drops, but Engagement Increases
The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard. -
Acquisition
A Roundup of Some of the Hottest Father’s Day Brand Activations
From local Texas propane councils to major brands like Groupon, Father’s Day
is a big time of year for brand activations. -
Profiles & Campaigns
Focus on SEO Boosts Traffic for SmarterTravel
One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands. -
Profiles & Campaigns
Rockwell Automation Launches Maker Challenge
Rockwell Automation is launching the You Make It Challenge, a STEM competition
designed to engage the next generation of makers and innovators. -
Social
Why You Need to Target Manufacturing Workers on Social Media
Of the 610 million users on LinkedIn, would you guess that more than 50 million
are in manufacturing? Here’s why you need to engage these B2B professionals. -
Acquisition
Hickory Farms Recharges with a Spot-On Digital Marketing Strategy
After a 10-year drought of marketing investments, a powerful digital
marketing machine drove impressive eight percent year-over-year growth. -
Acquisition
30 Instagram Stats Every Marketer Needs to Know
A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.
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Profiles & Campaigns
TeePublic Follows Trends and Marketing Metrics
Keeping on top of pop culture trends and online metrics are a crucial part
of TeePublic’s strategy to connect with consumers’ geek needs. -
Acquisition
Lonely Whale Puts Single-Use Plastic Water Bottles on the Hot Seat
Lonely Whale has a new campaign it hopes will start a movement that empowers
consumers to choose sustainable alternatives to single-use plastic water bottles. -
Acquisition
How to Find and Employ an Influencer Army
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.