Social
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Social
PetSmart Goes to Pinterest to Save Homeless Pets
PetSmart is combining people’s love for their pets with a Pinterest promotion and store events in a cause-related campaign to help save homeless pets.
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Social
5 Pinterest Pointers for the Holidays
It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions:
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Social
3 Ways Brands Can Spread Holiday Cheer on Facebook
Take advantage of the holidays and produce something share-worthy. Here are a few idea-starters:
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Social
Social Connections Paying off for Brands: Study
All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.
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Social
4 Ways Marketers Can Use Private Pinterest Pinboards
Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.
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Social
Giving Genuine Compliments in a Web 2.0 B2B World
The line between business colleagues and friends is becoming increasingly blurred, thanks to social networking sites like LinkedIn and Facebook.
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Social
5 Ways CPG Brands Can Use Pinterest
CPG brands are struggling to make Pinterest work for them. Here’s some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.
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Social
Social Media: The Leadership Secret of the Successful CEO
Social media empowers leaders, improves communications skills and deepens employee and customer connections
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Acquisition
Marketers Should Let Their Emotions Get The Better of Them
In brand advertising, going for the gut yields the gold, according to BrainJuicer’s Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results — both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.