Social Archives - Page 24 of 36

5 Ways CPG Brands Can Use Pinterest

CPG brands are struggling to make Pinterest work for them. Here’s some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.

Social

Duncan Hines SVP Marketing Shares Social Media Strategy: Q&A

Andy Reichgut, Duncan Hines

Social

Social Media: The Leadership Secret of the Successful CEO

Social media empowers leaders, improves communications skills and deepens employee and customer connections

Acquisition

Marketers Should Let Their Emotions Get The Better of Them

In brand advertising, going for the gut yields the gold, according to BrainJuicer’s Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results — both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.

Data & Analytics

Consumer Social Media Data Difficult, Rewarding to Analyze: Q&A

Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

Social

2012 PRO Award Finalist: Weber Shandwick for Kraft Foods

On March 6, 2012, the Oreo cookie celebrated its 100^th birthday. Weber Shandwick was charged with ensuring that the celebrations were well publicized and received extensive media attention. The agency focused on bringing back the spirit of childhood while working toward a goal of making 1million birthday moments happen globally and asking consumers to submit their moments online.

Oreo birthday present mailers were shipped to 30 top-tier food media and bloggers introducing targets to the new, limited edition Birthday Cake Oreo.

Social