Social
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Social
Don’t Forget Personal Touch in B2B Networking
B2B marketing consultant Andrea Nierenberg shares thoughts on ways marketers can use social media online and off to differentiate their brands.
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Social
6 Influencer Marketing Trends for 2013
Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.
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Data & Analytics
Top 4 B2B Digital Content Strategies for 2013
Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.
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Social
4 New Social Media Opportunities in the New Year
Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?
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Social
PetSmart Goes to Pinterest to Save Homeless Pets
PetSmart is combining people’s love for their pets with a Pinterest promotion and store events in a cause-related campaign to help save homeless pets.
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Social
5 Pinterest Pointers for the Holidays
It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions:
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Social
3 Ways Brands Can Spread Holiday Cheer on Facebook
Take advantage of the holidays and produce something share-worthy. Here are a few idea-starters:
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Social
Social Connections Paying off for Brands: Study
All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.
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Social
4 Ways Marketers Can Use Private Pinterest Pinboards
Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.
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Social
Giving Genuine Compliments in a Web 2.0 B2B World
The line between business colleagues and friends is becoming increasingly blurred, thanks to social networking sites like LinkedIn and Facebook.