Social
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Social
The Emergence of Influencer Marketplaces: Part I The Influencer
This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.
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Social
How to Identify Influencers
Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.
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Social
Data Integration is Key Tech Need in 2013
Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.
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Data & Analytics
The Implications of a New B2B Marketing Framework
Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.
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Social
U by Kotex Research Leads to Online Community for Girls
U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.
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Social
How to Use Facebook to Generate Leads
With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.
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Social
Don’t Forget Personal Touch in B2B Networking
B2B marketing consultant Andrea Nierenberg shares thoughts on ways marketers can use social media online and off to differentiate their brands.
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Social
6 Influencer Marketing Trends for 2013
Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.
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Data & Analytics
Top 4 B2B Digital Content Strategies for 2013
Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.
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Social
4 New Social Media Opportunities in the New Year
Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?