Social
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Acquisition
Poland Spring Taps Instagram Love to Encourage Recycling
Less than 30 percent of plastic bottles get recycled in the U.S.
Poland Spring is trying to help with a new social campaign. -
Profiles & Campaigns
CMO Q&A: Promethean CMO Cheryl Miller on the Education Market
Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to
get her take on the challenges of marketing to the K-12 education sector. -
Social
B2G: Why Marketers Shouldn’t Forget About Government Workers
Who are government workers, what topics engage their interest in social media
platforms like LinkedIn and how can B2G marketers zero in on them? -
Video Marketing
5 Ideas for Innovative B2B Video Marketing
Video can help B2B brands stand out in social media and improve ABM effectiveness. Here’s five ways to improve your video engagement.
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Social
Facebook Campaign Budget Optimization: What Marketers Need to Know
You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage. -
Profiles & Campaigns
John Deere Tees Off With PGA Tour Experiences
Global Brand Management VP Mara Downing shares the marketing
secrets behind the PGA Tour’s John Deere Classic. -
Profiles & Campaigns
CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge. -
Profiles & Campaigns
Get Out of the Water! Shark Week Promotions Are Back
Shark Week kicked off yesterday, and brands like Southwest,
Century 21 and LandShark Lager are riding on the fins of the annual event. -
Profiles & Campaigns
They Do: The Knot and WeddingWire Launch WeddingPro
Taking their union to the next level, The Knot and WeddingWire have
created WeddingPro.com, a new B2B marketplace for wedding professionals. -
Events
Comic-Con 2019: A Round-Up of the Best SDCC Activations
Step inside some of the best activations from this year’s Comic-Con
International, including Shazam!, Pennyworth and Amazon’s Carnival Row.