Social
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Social
Vape Marketing on Social Media Fueled by Bots
Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report. -
Events
Evaluating Sports Sponsorship Impact: 3 Tips
Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy. -
Social
7 Way to Make Facebook and Instagram Stories More Effective
More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial. -
Social
Social Insights: What Marketers Need to Know About Teachers
Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media. -
Profiles & Campaigns
Q&A: Michael Brenner on Empathy and Marketing
Why do “Mean People Suck”? Michael Brenner gives us the scoop about his new book.
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Engagement
Don’t Be Afraid: The Risks—and Benefits—of Driving Change
This much is undeniable: What used to be seen as “church and state” separation between
brands and hot button issues facing society is now a situation of blurred lines. -
Acquisition
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
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Profiles & Campaigns
Cause Marketing: Why Brands Should Take a Stand
Marketing leaders from John Hancock, Constant Contact and more
share why their brands are getting involved in cause marketing. -
Demand Gen
8 Ways to Promote Your Customer Referral Plan
Want referrals in droves to boost your ROI? Here are eight effective
ways to promote your customer referral plan. -
Acquisition
Visible’s Intentional Typos Call for “Unlimited Massages”
Marketing with a twist, tied to social chatter and an experiential event all play to
this all-digital phone service’s goal to make some marketing noise.