Topic

Social

  • Social

    Facebook Verified Pages Helps Brand Trustworthiness

    Facebook’s new Verified Pages helps brand marketers gain trustworthiness. You’ll find tips here.

  • Social

    Instagram Heats Up for CMOs

    (The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.

  • Social

    Why Yahoo Bought Tumblr for $1.1 Billion

    Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising.

  • Social

    8 Ways to Expand Your Pinterest Presence

    (Search Engine Watch) We’ve all heard the impressive stat that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Pinterest is doing its share by introducing new services for companies like business accounts. Here’s eight […]

  • Social

    5 Questions to Keep Your Social Campaign on Track

    (memeburn) What can you do to make sure you can complete your social media marketing strategy without running out of steam? Here are five questions you can ask yourself to put your social media strategy into perspective and keep your social media campaign on track.  

  • Acquisition

    Social Can Help Insurers Build Personality, Leads

    For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

  • Social

    Six Tips to Improve CTAs on Facebook Cover Photos

    (Ignite) Ross Wilson Facebook recently gave brands more freedom with their cover photos allowing them to essentially post any content they want on their cover image as long as it’s honest and pertains to their business. The only real rule still left for banners is the 20 percent text-to-photo ratio. This article is a how-to […]

  • Social

    5 Social Media Tools to Simplify Your Life

    (Social Media Examiner) Jamie Turner If your daily social media responsibilities have become a bit too much, you’re likely due for some help. In this post you’ll find an overview of five helpful social media management tools to make the job easier. One, Sprout Social, offers a pleasant user interface and enables users to quickly […]

  • Social

    Why You Should Know About Unpublished Page Posts on Facebook

    A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.

  • Social

    The Emergence of Influencer Marketplaces—Part II The Brands

    Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.