Social
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Acquisition
Q&A: Content Marketing Requires Coordination Between Marketing and Sales
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.
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Social
4 Fresh Trends in B2B Social Media Campaigns
Social media campaigns are powerful for B2B marketers who use them to nurture prospects and collect user intent. Here are four approaches marketers can use.
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Social
Pinterest Pins Long Outlive Posts on Twitter or Facebook
A pin on Pinterest has a useful life that’s thousands of times longer than that of a tweet or Facebook post. A new study from Picora helps explain.
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Social
The 7 Popular Types of Social Media Fans: Infographic
ReachLocal researched the most popular types of social media fans then created this informative infographic.
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Social
Foursquare My History Feature Recommends Places Based on History
Foursquare has partnered with Samsung for My History, a new feature that will provide users with individualized heat maps to receive recommendations on places to visit based on where they’ve checked in before.
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Social
Facebook Hashtags: What Marketers Need to Know
(Facebook Studio) This week, Facebook officially unveiled functional Facebook hashtags for people and businesses on the social network to discover and engage in the conversations around the 4.75 billion pieces of content shared on Facebook each day. Hashtags are now available to a small percentage of people and pages on Facebook, and Facebook will roll […]
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Social
American Airlines Marketer on Ramping up Social Media
American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.
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Acquisition
The Role of Content in B2B Digital Marketing
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
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Social
3 Tips for Branded Content Marketing on Tumblr
After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.
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Social
Small Businesses Find ROI in Social Media: Infographic
Manta’s infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.
