Social
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MarTech
Lingerie brand ThirdLove Uses Online Personalization to Boost Conversions
Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.
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Acquisition
How Investment Firm Vanguard Engaged Customers on Social Media
Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.
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Acquisition
Four Key Steps to Successful Influencer Marketing
Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.
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Agencies
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
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Acquisition
Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters
Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.
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Acquisition
Visible’s CMO on Creating Consumer Connections Through Experiences
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.
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Agencies
What Instagram’s Decision to Hide ‘Likes’ Means for Marketers
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here’s what that means for marketers.
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Digital
Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud
Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.
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Digital
Retail Ho Ho Holidays: 3 Tips for Improving Sales
Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers
during otherwise stagnant seasons and make an entire array of interactions shoppable. -
Data Driven ROI
7 Digital Marketing Trends to Consider for 2020
What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand.