Social
-
Data & Analytics
The Importance of the Hub-and-Spoke Model for B2B Social Media
B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.
-
Social
5 Tips for Creating Killer Viral Video
Crafting a viral video is part science, part art. Those who are interested in taking a stab at it should adhere to these five principles.
-
Social
Facebook Video Ads to Rival Costs of Super Bowl Ads
Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny.
-
Social
Create a B2B Social Media Plan
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.
-
Data & Analytics
Online Content Strategy: Open Up the Conversation
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
-
Social
LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories
Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates.
-
Social
Facebook Hashtags Aren’t Leading to Better Engagement
Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook to understand the impact of hashtags.
-
Social
Foursquare Unveils Self-Serve Ads for Small Businesses
Foursquare is expanding access to the paid promotions it has been testing with New York City-based merchants, which was reported in early June. Today the location-based social network is announcing self-serve Foursquare Ads for small businesses. In its blog post announcing the new product, the company says the idea for the ads is simple: “connect […]
-
Social
Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study
About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond asking for an email address to opt-in.
-
Social
Facebook Popular Source of Local Information: Research
It’s clear that for businesses to integrate authentically on social, they need to focus on local—and, as a result, social is becoming a resource for local information.
