Social
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Email
Three Ways to Incorporate Video Into Your Email Marketing Program
Three ways marketers can use video in email marketing to engage prospects.
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Acquisition
Four Content Trends for Marketing Pros in 2020
Crafting engaging content through brand communications will remain top of mind for marketers this year.
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Acquisition
INFOGRAPHIC: Five Insights From the 2020 Chief Marketer B2B Marketing Outlook
How B2B marketers are generating leads with the highest ROI.
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Engagement
The 10 Best Promotional Marketing Ideas of 2019
Take a look at our pick of the 10 best promotional campaign ideas of the year.
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Digital
Four Ways B2B Marketers Can Deliver a Positive User Experience
The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.
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Acquisition
What Marketers Need to Know About Information Technology Decision-Makers
Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.
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Acquisition
What Brand Marketers Should Teach Influencers About FTC Compliance
The FTC’s recent guidelines for influencers provide a guidebook for content creators–but also the marketers who employ them.
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Acquisition
Transparency and Safety: Eight Ways to Protect Your Brand From the Noise
Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.
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Demand Gen
Newsjacking Best Practices: Aviation Gin Hitches Ride on Peloton Controversy
Aviation Gin has capitalized on the media frenzy surrounding Peloton’s holiday ad. But there are best practices to keep in mind when employing this marketing tactic.
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Acquisition
How Marketers Can Use TikTok to Engage Gen Z Consumers
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.