Social
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Social
Facebook Unveils Objective-Based Ad Buying and Reporting
Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: “What’s your advertising objective?”
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Social
What You Should Really Measure in B2B Social
B2B social marketing is measurable. It does deliver results—if you know what to look for and where.
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Social
Marketing Plan Template: Exactly What to Include
You need a marketing plan that identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Here’s a look at the 15 key sections you need to include in your marketing plan.
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Acquisition
Why You Should Rethink Your Business Communications Strategy
When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors
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Social
The Fight Against Fake Online Reviews Gets Real
Leonard Gordon (All about Advertising Law) On Monday, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” This is the biggest in a string of similar legal actions taken against fake reviews, a stark reminder for advertisers to make sure they’re in […]
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Social
George Carlin, Social Media and Stuff: Social Media Survey Results
Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin. The survey also looks at where marketers are (and aren’t) spending their money.
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Social
5 Ways Emotions Impact Digital Marketing Success
A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.
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Social
Social Media Tool Lets Companies Update LinkedIn Pages
Buffer, a social media management tool, now lets users schedule posts on LinkedIn company pages.
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Social
Instagram Ready to Sell Ads Within 12 Months
Instagram director of business operations, Emily White, said that her company should be ready to sell ads within the next year.
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Social
Where Companies Go Wrong With Social Media
For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.
