Social
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Acquisition
Chaco Footwear Retools Promotional Marketing Programs for the COVID-19 Era
How Chaco Footwear adapted its experiential programs with cause marketing, social media takeovers and digital engagement.
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Digital
Social Media Listening and Platform Updates for Marketers
How marketers can use COVID-19 mentions on social media for social listening.
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Acquisition
Marketers on Fire: Nested Bean Founder and President, Manasi Gangan
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
How Tech Companies Are Remaining Connected to Clients With Live Events On Pause
Some tech companies are getting creative with their approaches to engaging clients without events.
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Acquisition
Communications Strategies for Marketers During the Coronavirus Pandemic
Tips for marketers and PR professionals crafting messages to their audiences during this time of uncertainty.
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Acquisition
Content Consumption and Production Trends for B2B Marketers
Content consumption and production trends for B2B marketers to consider.
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Acquisition
Marketers on Fire: John Burke, Global CMO at Bacardi
We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.
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Acquisition
Brands on Fire: Rothy’s
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Digital
How Presidential Candidates Used Social Media and Political Advertising Ahead of Super Tuesday
Candidates embraced marketing approaches with differing social media and paid advertising strategies.
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Digital
A Primer: Developments in U.S. Influencer Marketing Regulations
A review of U.S influencer marketing enforcement and guidance.