Social
-
Acquisition
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
-
Acquisition
Dave’s Killer Bread Slays the Direct Mail Marketing Kit Craze
How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.
-
Engagement
Brand X Challenge 2020 Winners: The Next Generation of Experiential Marketing
The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.
-
Demand Gen
2020 PRO AWARDS Winners Announced at Virtual Celebration
The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.
-
Acquisition
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
-
Demand Gen
Ad Buyers Discuss TikTok’s Future and Potential Sale
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
-
Engage & Convert
Six Ways to Use Instagram’s Ecommerce Tools for Marketing
Following are ways in which marketers can use Instagram toward their ecommerce objectives.
-
Social
How Mars’ Candy Brands Have Engaged Consumers on Social During the Pandemic
Following are examples of how Mars’ candy brands are communicating with consumers during the pandemic.
-
Demand Gen
Cisco Live Event Goes Virtual With Creative Attendee Engagement
Getting creative with engagement tactics was the differentiating factor for Cisco Live’s virtual event pivot.
-
Social
Hootsuite Report: More than Half of Internet Users Concerned About Online Privacy
Useful insights for social media marketers from a July Hootsuite and We Are Social report.