Social
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Acquisition
l’Oréal Chief Digital Officer Talks 2021 Digital Marketing Trends
L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.
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Acquisition
Chief Marketer Announces the 2021 CM200
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
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Demand Gen
McDonald’s, KFC and Chipotle Showcase Clever Year-End Marketing Tactics
Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.
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Acquisition
Brands on Fire: Honda Launches Civic on Twitch for Gaming Community
When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.
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Demand Gen
Walmart, Kool-Aid, Chipotle: How Brands Are Connecting With Consumers on Halloween During COVID
How marketers connected with consumers on Halloween during the COVID era.
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Digital
Shopify Partners With TikTok, Gains Ecommerce Access to Users of Social Platform
Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.
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Acquisition
Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends
The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.
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Acquisition
Kraft Macaroni & Cheese Faces Backlash for ‘Send Noods’ Social Promotion
After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.
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Acquisition
Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots
We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
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Demand Gen
Brands on Fire in 2020
The winning strategies that have been highlighted so far this year in our Brands on Fire series.