Social
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Social
Social Complaints on the Rise
Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.
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Social
A Guide to Stealing Competitor’s Facebook Fans
The easiest way to build your Facebook fans is to start by stealing your competitor’s fans.
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Social
4 Ways to Avoid Social Media Blunders
This author helps us out with four solid tips to avoid making those often embarrassing social media blunders.
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Social
How do You Stack up in Content Marketing: Infographic
This infographic details the current state of content marketing, including key trends and challenges.
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Social
The Best 2013 Social Marketing Campaigns
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
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Social
Are Teens Really Unfriending Facebook?
There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.
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Social
Listen and Learn: Observing Your Customers’ Online Behavior
B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.
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Social
Overlooked Ways to Double Pinterest Followers: Infographic
A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.
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Social
5 Ways to Improve Social Listening
Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.
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Social
3 Reasons You Can’t Measure Social Marketing ROI
“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.
