Social
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Acquisition
How Marketers Can Approach the Rise in Facebook Advertising Costs
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
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Social
Three LinkedIn Features for B2B Businesses
Check out these three useful marketing tools for B2B companies.
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Social
How Brands Can Evaluate the Next Big Thing in Social Media
Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.
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Engagement
Influencer Marketing During COVID: Strategies From Pernod Ricard, Turner and Ally Financial
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.
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Demand Gen
Brands on Fire: Budweiser
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Social
Clubhouse App: What Brands Need to Know
If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.
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Acquisition
Four Insights for Creating Social Media Campaigns Surrounding Tentpole Events
While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.
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Digital
How Twitch Has Courted Non-Endemic Brands and Achieved Growth During Pandemic
Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.
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Acquisition
Brands React to U.S. Capitol Siege By Pausing Media Spend, Updating Keyword Lists
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
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Digital
The 10 Most-Read Chief Marketer Stories of 2020
A look at the most-read CM stories of the year.