Social
-
Social
12 Social Marketing Changes YOU Need to Know About
Twelve hot options now available to help CMOs maximize social marketing effectiveness.
-
Social
Paid Promos and Social Marketing
It’s getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.
-
Social
How Hashtags Can Drive Business
Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.
-
Data & Analytics
Special Report: Following Digital Footprints to Make Sense of All Your Data Points
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
-
Social
Tips for Better Social Marketing
Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.
-
Social
Amplifying the Value of Content With Social Distribution
Without distribution, even the best content is more likely than not to be lost in the clutter.
-
Social
10 Social Media Bloopers and Quick Fixes
Treating all social platforms the same and posting at the wrong time are two of 10 social media bloopers we all likely make. Here’s quick fixes.
-
Social
Budgets Shift To Content Marketing CMO’s Say
CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.
-
Social
Brand-Building On Social Media
There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.
-
Social
Crowdsourcing and Lead Gen Programs Go Hand In Hand
Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.
