Social
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Social
Brands Jump $1 Million Hurdle to Test Ads on Facebook: Video
This video interview takes us through the news that a handful of mega brands are shelling out $1 million to post ads on Facebook.
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Data & Analytics
How Kraft, Heineken and the President Are Reaching Millennials
If you don’t learn how and where to reach Millennials, be prepared to lose their business.
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Social
Tips to Manage Negative Social Media Feedback
Tips and ideas to tackle common social media marketing problems like negative feedback as well as other issues.
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Social
Is Your Social Marketing Successful? Prove it
Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:
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Social
Keeping Tabs on Social
All-in-one social management solutions allow marketers to listen to what social users want
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Social
10 Different Visuals to Increase Social Media Engagement
Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.
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Social
Q1 Social Media Trends From Adobe
New report details paid, earned and owned social media trends for the first quarter of 2014.
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Social
3 Strategies to Harness the Power of Personal Branding
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.
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Social
Tweet of Katherine Heigl Gets Duane Reade in Hot Water
Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.
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Social
Surviving Facebook’s 1% Brand Reach
Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.
