Social
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Acquisition
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
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Demand Gen
How Brands Are Showing Support for Juneteenth Holiday
Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.
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Engagement
Brands Are Hiring Superfans—and Canines—as Chief Brand Ambassadors
Brands are carving out a new, loftier position built for superfans: chief brand ambassador.
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Acquisition
Social Media Marketing: Five Types of Instagram Posts for SMBs
Five types of Instagram posts businesses can use to boost engagement.
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Engagement
Yum! Brands CMO on How Taco Bell Achieved Cultural Relevance Through a New Development Strategy
How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.
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Demand Gen
HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’
The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.
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Social
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
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Data & Analytics
Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets
Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.
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Demand Gen
Brands on Fire: Visible
Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.
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Engagement
Lessons Learned From Burger King’s International Women’s Day Tweet
To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.