ROI | Metrics
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Data & Analytics
Small Changes and Planning Can Make Your Expires Work
Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer’s first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?
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Data & Analytics
Think Outside the Box: Enhance Data to Optimize Response
Finding good, affordable, responsive lists seems to be getting harder and harder every day
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Data & Analytics
Four Errors Marketers Make When Measuring Performance
Want to get fired by your CEO? Measure the wrong stuff and present him or her with the results. All too many marketers are doing that these days. If you
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Data & Analytics
Model Behavior
Want to drive higher responses and find a wealth of viable prospects in your database?
You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.
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Data & Analytics
Man Pleads Guilty to Online Film Pirating
A Minnesota man pleaded guilty in federal court to selling pirated movies on the Internet, the Associated Press reported. This is the first federal prosecution
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Data & Analytics
New Risk Model For Prospects With No Credit History
Equifax, Atlanta, released Thin Rank, a new risk modeling software that rank orders consumers with little or no credit history.Up to now, Equifax maintains,