Data Driven ROI
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Data Driven ROI
Less than Half of Loyalty Memberships Active: Colloquy
While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.
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Data Driven ROI
Maximizer Names Vivek Thomas President
Maximizer Software Inc., a customer relationship management solutions provider, has named Vivek Thomas president.
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Acquisition
Vaseline Readies Massive Promotion with “Maneater”
Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”
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Acquisition
Cinnabon Promo Says “Tax Day Bites”
Cinnabon is hoping to poke a little fun at the stress tax day can cause Americans with a promotion called “Tax Day Bites”
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Acquisition
Hyatt Promotion Offers 365 Free Nights
To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality
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Acquisition
Sunny Delight Tours Sample New Smoothies
Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies
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Acquisition
I Can’t Believe It’s Not Butter Runs Contest with Deen Brothers
Home cooks who want to test their celebrity-chef mettle can do so in a new Web contest just launched by Unilever’s I Can’t Believe It’s Not Butter brand
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Acquisition
Dreyer’s Contest to Serve Up 1,500 Ice Cream Parties
Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country
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Acquisition
Spread the Wealth With More, Smaller Prizes
With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games
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Acquisition
Quick Tips: Play to Win
Capturing consumer data should be a top priority when running games and contests