Data Driven ROI
-
Acquisition
America Votes for its Favorite Simpsons Stamp
In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character
-
Data Driven ROI
Bank Customers Not Confident In Institutions: Survey
Banks need to invest in hand-holding, according to a new survey: Only 9% of customers in Europe and the U.S. have confidence in financial institutions
-
Acquisition
Great American Cookies Offers Dad a Room of his Own
Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward
-
Data Driven ROI
Godiva Sweetens the Pot for Fans with New Loyalty Club
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.
-
Data Driven ROI
Behavioral Ad Firm NebuAd Fades to Black
Behavioral ad targeting firm NebuAd has reportedly all but ceased operations, according to court papers filed in federal court in a privacy-invasion lawsuit against the start-up.
-
Acquisition
Kris Wine Uses a Sweepstakes to Launch a U.S. Marketing Campaign
Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign
-
Data Driven ROI
Merkle Acquires CognitiveData
Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services.
-
Data Driven ROI
ComScore Names Nguyen VP of Sales for SE Asia
ComScore Inc. has named Joe Nguyen as vice president of sales for Southeast Asia.
-
Acquisition
Disney Promotes Pixar’s “Up” with Travel Sweeps
Disney’s new Pixar release “Up”, set to open May 29, is about an old man who goes adventuring around the globe in a flying house
-
Acquisition
Kodak Online Golf League Ties to PGA Tour
Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014