Data Driven ROI
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Acquisition
P&G Adds Sweeps to Cheer Online Soap Opera
Last fall, the Cheer brand debuted an online soap opera “Brighten Bay” to play up the brightening benefits of the laundry detergent
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Data Driven ROI
Merkle Names Craig Dempster First CMO
Customer relationship marketing agency Merkle has promoted Craig Dempster to the newly formed role of executive vice president and chief marketing officer.
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Acquisition
McDonald’s Sports Marketer Speaks on Essay Contests
As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald’s essay contest will be headed there to enjoy four days of the events
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Data Driven ROI
Baesman To Offer Reward Paths Loyalty Services In U.S.
Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.
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Acquisition
Melting Pot Uses “Valentine’s Day” Flick to Build Loyalty
The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film “Valentine’s Day”
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Data Driven ROI
Affinion Acquires Italian Relationship Marketing Firm
Loyalty marketing firm Affinion Group, Inc. has acquired an Italian relationship marketing solutions company from a leading Italian banking group.
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Acquisition
Heinz Updates Annual Label Design Contest
Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner
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Data Driven ROI
Loyalty Program Providers Maritz And Affinity Team Up
Point-of-sale loyalty program provider Maritz Real-Time Rewards has teamed up with Affinity Solutions, a relationship marketing program provider. The two firms will jointly offer a point-of-purchase relationship marketing program for US credit and debit card issuers and retailers.
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Data Driven ROI
Borders Names Dan Angus VP of Customer Loyalty
Borders Group, Inc. has appointed Dan Angus VP of customer loyalty.
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Data Driven ROI
Dydacomp to Use Stonefield Query System
Dydacomp, a direct marketing systems provider, has signed an agreement with Stonefield Software Inc. to agreement to use its business intelligence reporting system.