Data Driven ROI
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Acquisition
Airlines Use Sweeps to Get People Up and Away
Two airlines are using sweepstakes to get potential customers excited about new daily services, London landmarks and live concerts. Delta Connection is promoting the launch of its year-round daily service between Atlanta and Providenciales in the Turks …
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Acquisition
The Travel Channel Reaches Out to Hispanics
The Travel Channel and Time Warner Cable are joining together for a new educational and promotional campaign designed to inform Spanish-speaking students about what’s cool in their local communities. Running throughout October, the campaign My Hometown …
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Acquisition
Starz Holds Free Preview Weekend Sweeps
Starz and DirecTV are offering a free movie weekend to all DirecTV customers this month hosted by actor Billy Boyd from The Lord of the Rings trilogy. DirecTV customers who sign up for Starz during the free preview weekend Sept. 17-19 will receive a $15 …
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Acquisition
Hershey Foods Bows Vitamin-Fortified Syrup
Hershey Foods launches Hershey’s Fortified Syrup with a recipe contest for kids. A spoonful of syrup helps the vitamins go down The Make It Fun contest runs online through December. The new chocolate syrup (with calcium, vitamin E, zinc and more) hits …
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Acquisition
LG Mobile Phones to Sponsor Fashion Week
LG Mobile Phones will be the featured sponsor of Olympus Fashion Week to be held this month in Manhattan. To kick off the week’s events—Sept. 18-15—LG is sponsoring a contest for designers from the Katherine Gibbs design school in New York City. …
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Acquisition
One Million Game Cards Tout Ebays’ College Superstore
EBay has opened a college bookstore and is taking the news to students on campus as well as at concerts, movies and the mall. The College Superstore at www.ebay.com/college offers 45% off the list price of textbooks. Thirty campus screenings of Will …
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Acquisition
Visa Contest Courts Young Entrepreneurs
Visa USA targets young inventors with an online contest dangling seed money to produce their inventions. The essay contest, dubbed Ideas Happen, fields entries from 18- to 29-year-olds who describe their big idea (in 250 words or less). A panel of …
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Acquisition
Wise Foods Tunes In Bernie Mac
Snack maker Wise Foods has partnered with comedian Bernie Mac for a back-to-school sweepstakes launching Mac ‘N Cheese Flavored Cheez Doodles. The “Hey America!” sweeps will award a trip for four to watch a taping of The Bernie Mac Show and meet the …
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Acquisition
Hilton HHonors and Visa Offer Championship Game Tickets
Hilton HHonors is giving its members a chance to see football’s biggest games of the season with a pair of sweepstakes. Members using a Visa card at any U.S. Hilton Family hotel or to book online at www.hiltonhhonors.com will earn 500 HHonors bonus …
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Acquisition
On Tour with This Old House
Television home improvement series, This Old House, is holding its first national tour beginning in Detroit this month. The tour is presented by The Home Depot. On Sept. 30, the tour kicks off with a daylong celebration of the series’ 25th anniversary …