Data Driven ROI
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Acquisition
Hallmark Channel Sponsors “Mysteries” Sweep
The Hallmark Channel is giving mystery buffs and amateur detectives a chance to guess ‘who-dunit’ and win $10,000 via a new watch-and-win sweepstakes. The Hallmark Channel Mystery Movie Sweepstakes, which kicks off Jan. 7, lets viewers piece together …
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Acquisition
Amstel Light to Sponsor Freeskiing Tour
Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year. As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, …
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Acquisition
Clearly Canadian Puts Instant Win in 3.4 Million Packages
Clearly Canadian Beverage Corp. has launched an instant-win under-the-cap-sweepstakes, which is being promoted on some 3.4 million packages of Clearly Canadian bottles distributed in the U.S. The promotion, “A Vacation Under Every Cap,” offers …
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Acquisition
Parker Brothers Puts DVD Game on Tour, Sweeps
Parker Brothers is touting its new game video disc, Shout About Movies, through a mobile tour, instant-win game and an online sweepstakes, with the grand prize of an all-expense paid trip to Hollywood. The Shout About Movies tour will hit 11 markets, …
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Acquisition
Hallmark Channel Sponsors Holiday Sweeps
Back by popular demand, the Hallmark Channel is reviving its annual holiday sweepstakes packed with more than 1,000 prizes, including a walk-on role in a Hallmark Channel movie. The Hallmark Channel Hollywood Holiday Sweepstakes offers Hallmark store …
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Acquisition
Oracle Sweeps Sends Winner to Space
It’s out of this world. To better educate software developers about leading edge development technology, Oracle has launched a new online sweepstakes touting its top prize as a trip to space. The Oracle Space Sweepstakes is giving one grand-prize winner …
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Acquisition
Hilton Teams With Yes, Dear
Hilton Garden Inn hotels and Twentieth Television have teamed in a sweepstakes to incent viewers to watch the syndicated Yes, Dear comedy series. Consumers can log on to YesDearSweepstakes.com or Hiltongardeninn.com for a chance to win a …
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Acquisition
Pepsi Sweeps Sends Winner to Apprentice Finale
Pepsi-Cola North America has teamed up with one of NBC’s most watched television shows, The Apprentice, to award one lucky winner and a guest a chance to win tickets to the season finale through an online sweepstakes. Pepsi-Cola randomly chose one …
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Acquisition
Clorox Issues Warning Regarding Lottery Scam
The Clorox Co. has issued a warning about a lottery scam targeting consumers, particularly the elderly, throughout the U.S. Victims of the scam report receiving a letter that claims they have won a large cash prize from the International Lottery …
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Data Driven ROI
Live From NCDM: Tales of Database Buffoonery
How many data miners does it take to build a model? More than you would think, judging by the stories told by Sam Koslowsky.