Topic

Data Driven ROI

  • Data Driven ROI

    How Hotels Kill Business Traveler Loyalty with Overcharges

    USA Today’s Gary Stoller writes that “business travelers may be overpaying for their hotel rooms by a half-billion dollars a year, the result of mistakes in billing.” Hard to believe? Yes, but there it is, in two separate studies.

  • Data & Analytics

    Generation Y is Goes Shopping

    Generation Y, those folks born between 1981 and 2001, have long had a unique identity as purchase influencers for high-ticket items, such as vehicles and vacations. Now the group is coming into its own as a spending force.

  • Data Driven ROI

    Data Debris

    Senior marketers executives may want accountability in their advertising. But they don’t feel that they know how to get it. Those are among the findings of a new survey by Marketing Management Analytics, the Association of National Advertisers and Forrester Research.

  • Data Driven ROI

    Lessons From Yahoo in Database Marketing

    Granted, it was an out-and-out sales pitch for Yahoo. But Usama Fayyad, chief data officer for the online giant, awed database professionals with the statistics he presented this week.

  • Data Driven ROI

    Letters to the Editor

    Someone with an Indian accent answers the phone, and says, “Thank you for calling SBC DSL service, my name is Joe, how can I help you?” Now I have many friends and associates in this country of Indian descent and I have NEVER met one named Joe, Tom, Bill or Ted.

  • Data Driven ROI

    The CRM Cynic: Bernie Ebbers Owes Me $62

    Now that Bernie Ebbers has drawn a 25-year sentence, I can report that I, too, was victimized by Worldcom. It started early in 2002 when my wife and I switched our landline service to MCI/Worldcom.

  • Acquisition

    Blimpie Launches Racing Themed Sweeps

    Blimpie International is out with a new sweepstakes targeting racing enthusiasts, offering a grand-prize trip to the Homestead-Miami Speedway. The QSR launched the sweepstakes to generate buzz around its new Champion Combo meal, a choice of a six- or …

  • Acquisition

    Ameriquest Leveraging Stones Tour to Generate Leads

    Ameriquest Mortgage Co. is launching an online sweepstakes today that will send five consumers to meet The Rolling Stones and see them perform live, while helping the mortgage company generate new leads. As presenting sponsor of the U.S. leg of The …

  • Acquisition

    Liquid Ice Rides with Hilary Duff

    Hershey Co. today kicks off Ice Breakers’ sponsorship of Hilary Duff’s concert tour with a mobile marketing vehicle that will hit 30 of Duff’s concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline “It’s Twice as …

  • Acquisition

    Taco Bell Offers $1 Million to Play Ball at MLB All-Star Game

    One fan at today’s Major League Baseball All-Star Game in Detroit, MI, will get the chance to win $1 million in a Taco Bell promotion. The promotion, run for the second year in a row at the game, offers up the challenge for one fan (randomly chosen) to …