Data Driven ROI Archives - Page 233 of 342

Four in Five Marketers Say E-Mail Delivery’s Tough

Eighty-two percent of e-mail marketers say e-mail deliverability is a challenge for their organizations, and more than 30% consider it a “significant” challenge, according to a new survey from Menlo Park CA-based EmailLabs.

Acquisition

Nintendo, AOL Tout Revolution Sweeps

Calling all gamers: Nintendo and AOL.com are on a mission to give one video-game playing consumer the ultimate opportunity to be the first in the world to play Nintendo’s next home console system, Revolution.

Data Driven ROI

Why Do You Have High-Value Customers?

Everyone has customers who are more valuable than others. But why do you have them? Put another way, why did they choose to become a high-value customer?

Data Driven ROI

Colloquy Corner: The Customer, Not the Payment Type, Is King

Loyalty marketers seek to reward and recognize best customers and keep them coming back for more. To segment best customers from infrequent shoppers, one-offs, or visiting relatives, you must track their transactional behavior. Customers will pay with cash, checks, and credit and debit cards, and you ideally need to track each of these tender types to develop a complete view of their behavior.

Acquisition

Wrigley Gambles on In-Pack Game

Wm. Wrigley Jr. Co. is running a poker-themed collect-and-win game across five gum brands, dangling a grand prize of $250,000.

Acquisition

Upper Deck Taps Kids in First Reward Program

The Upper Deck Co., a trading card company, has launched its first rewards program for kids. The program gives kids points for cards purchased in the company’s Major League Baseball line of products.

Data Driven ROI

Call Center Satisfaction in Dollars And Cents

Numbers abound in customer service centers. Without breaking too much of a sweat, marketers are able to track the number of calls received during an hour or a shift; whether representatives are able to resolve queries without needing to consult with a manager; and if calls are handled within a certain period of time. But are these metrics necessarily the most beneficial ones?

Data Driven ROI

How to Build a Media Mix Model

Confused about how to attribute credit for sales and brand-building success? You’re not alone. It’s a hot topic given the level of media spending in digital formats and continued media fragmentation. But there’s a way to do it called media mix modeling. And it should be at the head of every marketer’s priority list.

Data Driven ROI

Search Engine Measurement and Brand Advertising

Measurability has made search engine marketing. In large part, its success as an online medium was built on two factors: One, everybody searches the Internet, and more and more they’re doing it before making a purchase. But what does that mean to brand advertisers?

Data Driven ROI

ROI Buffet

Marketers wondering whether their Web site search engine optimization costs are paying off have a tool at their disposal to evaluate its ROI.