Data Driven ROI
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Data Driven ROI
Less Is More
TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.
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Acquisition
PayPal’s First Promotion Dangles Instant Cash Prices
PayPal, an online payment service, has unveiled its first consumer promotion awarding new and old customers who activate PayPal Mobile accounts with cash prizes.
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Acquisition
Newcastle Brown Ale Bows Music Blogger Contest
Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.
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Acquisition
Nestlé to Name a New Wonka
Nestlé USA’s latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.
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Acquisition
Columbia Pictures Rolls Out RV BlackBerry Promo, Sweeps
Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry.
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Acquisition
Subway Laces Up Vans Tie-in
Subway restaurants dress up their kids marketing this summer through two promotions with Vans.
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Acquisition
Bandai America Launches Power Rangers Film Contest
Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship.
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Acquisition
Brands Hit The Ice With NHL Partnerships
Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.
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Data Driven ROI
Unconventional Wisdom: When Not to Offer Links
This may sound like heresy to some e-mail experts.
But you should give the reader a break occasionally and not force them to link through to a Web site to read an article. -
Data Driven ROI
The Old Forward to a Friend Trick
Viral marketing is a terrific way to get your content distributed to an even wider audience and ultimately build your list. After all, what could be better than having your customers do your marketing for you?