Data Driven ROI
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Acquisition
Kodak Launches Pirates Promo, Sweeps
Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.
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Data Driven ROI
Viral Relationship Marketing: Step by Step
Various studies have shown that, on average, only 11% of business-to-business leads made a purchase within three months of their inquiry. Another 42%, however, made a purchase within 4-12 months.
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Acquisition
Pepsi Soars with Superman Returns Sweeps
PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures’ Superman Returns, dangling a cash prize of $1 million.
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Acquisition
Ben & Jerry’s Serves up Cone Contest, Sampling
Ben & Jerry’s is launching its newest ice cream novelty, The Cone, with a contest that rewards consumers for their good deeds.
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Data Driven ROI
Stalking the Red-Footed Booby
Roughly 3,000 miles from cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island’s famed finch, or at very least the red-footed booby.
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Acquisition
Unilever Airs Laundry in NYC
Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.
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Acquisition
Toyota, Lexus Team Up for Monday Night Football Promos
Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include
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Data Driven ROI
Keep Your Copy Short and Sweet
People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.
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Data Driven ROI
Sunday, Tuesday Lead for E-mail Clickthrough Rates
The highest open and click-through rates for e-mail occur on one of the lightest, as well as the heaviest-volume days, according to a new study.
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Data Driven ROI
Brewery Adds Blogs And Marketing Site
Will blogs sell beer? One microbrewery in Connecticut hopes so.