Data Driven ROI
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Acquisition
Consumers Vote for Oreo Idol
Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner.
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Data Driven ROI
Placing Sure Bets on Customer Knowledge
Yes, traditional mass-marketing tactics are alive and well. At the same time, to help compensate for audience fragmentation and boost their house advantage, smart companies are infusing more customer knowledge into their marketing decisions.
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Data Driven ROI
Marketing Performance Management: The Case for Customer Experience Management
Customer relationship management (CRM) attempts to pull together a sense of reality in brand, relationships, and loyalty. But CRM requires a massive investment and organizational change to adopt more and more robust technology and processes.
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Data Driven ROI
COLLOQUY Corner: The Yin and Yang of Loyalty Marketing
Once you’ve decided to collect and use customer data in your marketing efforts, how do you encourage customers to raise their hands and ask to be identified through your program?
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Acquisition
In Major Move, Disney Integrates Global Marketing
Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme.
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Acquisition
CoolBrands, Godiva Will Always Have Paris
New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.
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Data Driven ROI
Site Advocates, Promotes Products for Hearing Loss
Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Copithorne, blogs became a key marketing tool for his site hearingmojo.com.
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Acquisition
Hampton Campaign Turns Consumers Into Bed Heads
Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.
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Acquisition
Fujifilm Clicks on Summer Game
Fujifilm USA is running a summer game with a slate of travel prizes in an effort to boost digital printing and sampling of its new QuickSnap 1000 disposable camera.
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Data Driven ROI
A Handful of Hints: Tactics for Blogs and Other Online Media
Tactics for making the most of traditional mediums such as mail, telephone or television advertising have been hammered out through decades of trial and error. But blogging, podcasting, Web page design and search engine optimization are cutting-edge enough that many organizations can still use a guiding hand when exploring them.