Data Driven ROI
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Acquisition
Six Flags Culminates Fright Fest with Xbox 360 Demos, Concert
Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night.
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Data Driven ROI
DMA Makes Changes to Preference Services
The Direct Marketing Association (DMA) had made several changes to its Mail Preference Service (MPS).
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Acquisition
4Kids Entertainment Launches Yu-Gi-Oh Card Design Contest
4Kids Entertainment and Yu-Gi-Oh card design company Konami are on the hunt for a new monster and they are calling on Yu-Gi-Oh fans to fulfill the mission.
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Data Driven ROI
APAC Hires Firm to Audit Teleservices Centers
APAC Customer Services Inc. has hired Customer Operations Performance Center Inc. to audit its internally developed teleservices center processes and approaches nationwide.
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Acquisition
Adult Swim Rolls Out PlayStation Promo
Adult Swim is launching a contest tied to its late night series Robot Chicken dangling the chance for a viewer to be written in to an upcoming episode of the series and win a PlayStation 3 gaming system.
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Acquisition
McDonald’s Boost Monopoly Game Via Microsite, Blog
McDonald’s Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million.
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Acquisition
Adidas Touts ‘5ive’ NBA Players for Sneaker Debuts
Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism.
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Acquisition
More than 24,000 Sign Up for Ask Dr. Z Sweeps
In just under three weeks, Chrysler’s Ask Dr. Z Dream Car Sweepstakes drove more than 24,000 consumers to enter its online promotion, which awarded Chrysler vehicles to nine winners.
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Acquisition
Disney, Rand McNally Team Up for Family Guide
Walt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation.
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Acquisition
CVS Pays $152,000 for Violating NY Sweeps Settlement
CVS has agreed to pay $152,000 in civil penalties after it violated a previous settlement agreement with New York State related to sweepstakes offers.