Data Driven ROI
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Acquisition
Nextel Revs NASCAR Sponsorship for Daytona 500
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.
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Acquisition
Domino’s Web Site Offers Music Downloads
Domino’s is out with a new look to its Web site and free music downloads to back its new Cheesy Garlic Bread Pizza product.
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Acquisition
Chock full o’Nuts Auditions Jingle Singers
Chock full o’Nuts is celebrating its 75th anniversary with a singing contest that will put a new voice in its radio ads.
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Acquisition
Promotion Agency Extends Deal with Tequila Rose
The Promotion Agency has extended its work for the Tequila Rose Brand.
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Data Driven ROI
First Person: What Do “You” Want Today?
When “Time” magazine declared “You” Person of the Year 2006, it marked the official arrival of the age of consumer control. So when it comes to innovation, what do “You” want from new products?
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Acquisition
Southwest Airlines Lets Consumers Make Ads
Southwest Airlines is tapping into the buzz over the popularity of consumer-generated Super Bowl spots with a contest inviting customers to create an ad for the company.
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Acquisition
Borders Launches Contests for Reward Members
Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.
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Acquisition
Pepsi Gives Away Cars and Cash for Gas Every Day
Pepsi is extending the buzz from its sponsorship of the Super Bowl halftime show with a new promotion that gives away one car every day and $20 worth of gas every minute.
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Acquisition
Doritos Gives Contest Winners Extra Airtime
Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest.