Domino’s is out with a new look to its Web site and free music downloads to back its new Cheesy Garlic Bread Pizza product.
In support of the product’s launch, Domino’s is offering downloads by independent artists. The tunes are part of the company’s partnership with FreshTracks.com. Visitors can receive up to 18 songs in three genres: Raceday Riffs (country), Campus Mix (pop/alternative) and Domino’s Hoop Mix (R&B/urban).
That’s not all. Domino’s is letting fans star in their own online Cheesy Garlic Bread Pizza commercial. Web site visitors can upload a photo and personalize their likeness to interact with the characters in the spot.
Online materials at Dominos.com support the promotion.
Domino’s is also promoting its NASCAR sponsorship featuring driver David Reutimann, who begins his rookie season driving the Domino’s Pizza No. 00 Toyota.
On the site, Reutimann talks up the company’s new Fan Fuel NASCAR sweepstakes, which offer the chance to win a trip to Michigan International Speedway in August and a chance to meet the famed driver.
Consumers can enter through May 12 at Dominos.com or TeamDominos.com.
In addition, Domino’s will give away a large, one-topping pizza and two-liter bottle of Coca-Cola to the first 50,000 people who register if the company’s No. 00 Toyota wins a NASCAR Nextel Cup Series race between Feb. 18 and May 12.
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