Data Driven ROI
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Acquisition
Hyundai Challenge Ends After 18 Hour Hunt
It took four strangers only 18 hours to locate one another to win a challenge posed by Hyundai.
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Acquisition
WE Plugs Bridal Block via 44 Million Valpak Mailings
Women’s network WE tv is building excitement around its new bridal programming block on 44 million Valpak envelopes with a sweepstakes offer for a chance to win a luxury trip to the Dominican Republic
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Acquisition
Dollar General Fuels NASCAR Sweeps
Discount retailer Dollar General is pinning a sweepstakes prize on the outcome of a NASCAR race
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Acquisition
Google Teams with ‘Jeopardy’ Via Sweeps
Google is giving “Jeopardy” fans some extra help in a sweepstakes tied to an online version of the popular game show.
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Data Driven ROI
Analysis Across Channels
(Multichannel Merchant) It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants knew the answer, we could build optimal contact strategies, spend our budgets in the most-efficient ways, produce the greatest returns with the perfect marketing mix,
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Data Driven ROI
Join? Yes. Stick? Well
Is your wallet stuffed with loyalty cards? If so, you’re not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in
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Acquisition
Feed Me, Supervalu
Grocery Giant Supervalu is firing up the summer grilling season with an online sweepstakes and advergame for its four regional supermarket chains: Albertsons,
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Acquisition
Promo Takes the Driver’s Seat
Can you name the hottest new car to hit the market this year? You would be absolutely right if you said Promo magazine. Yes, Marketing Drive has created
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Acquisition
Huggies Breaks Potty Training Sweeps
Huggies launches a sweepstakes today with an unusual prize: a one-on-one session with a potty training expert