Can you name the hottest new car to hit the market this year?
You would be absolutely right if you said Promo magazine.
Yes, Marketing Drive has created a campaign for Promo that treats the magazine like a luxury car.
Living up to its name, the agency won our Re-energized Relaunch contest celebrating our May redesign. Its theme: “Fully Loaded — The New Promo.”
Readers can test-drive the magazine online via a Flash movie that zooms off road, then through a supermarket aisle. The final destination? A landing-page showroom, where viewers can roll over a sleek sedan to see the new features in the magazine. It can be seen at http://promomagazine.com/AgencyAdContest/.
The winning team includes video expert Joe Re; 3-D designer Nick DiMucci; copywriter Curt Covert; art director John Davies; and “showroom model” Erica DiSimone (who works on account services for Novartis in her day job at Marketing Drive).
The grand prize? A $1,000 donation to a charity chosen by the agency.
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