Data Driven ROI
-
Acquisition
Chick-fil-A Launches Cow Photo Contest
Chick-fil-A is out with a new contest that gets kids posing with its iconic cow character for a chance to win prizes
-
Acquisition
Hostess Builds on Racing Sponsorship with Instant-Win Game
Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races.
-
Acquisition
Al Gore Launches Worldwide Ad Contest
Former presidential candidate Al Gore is launching a consumer-generated advertising contest to promote his environmental causes.
-
Acquisition
Smirnoff Searches for Ten Reps to Circle the Globe
Smirnoff is searching for 10 people from across the world to represent its brand and retrace the heritage of the vodka.
-
Data Driven ROI
The Seven Key Elements of Best Customer Management, Part 2
As marketing and Internet technologies evolve, the key elements of managing best customers have evolved with them. Last month I discussed three of the basic elements (Identify, Communicate, Reward) and this month I’ll tackle the other four.
-
Acquisition
Sprint Puts ‘Who Wants to be a Millionaire’ on Phones
Sprint is out with a new sweepstakes that gives the winner a chance to appear on the popular game show “Who Wants To Be A Millionaire.”
-
Acquisition
MasterCard, MLB Team Up for Sweepstakes
MasterCard Worldwide and Major League Baseball Properties have kicked off a sweepstakes offering the chance to win a week with a favorite professional baseball team.
-
Acquisition
Papa John’s Celebrates Lucky Day with Giveaway
Papa John’s is toasting the luckiest day on earth—7/7/07—with a free pizza giveaway to randomly selected online customers.
-
Acquisition
Shop.com Revives Virtual Shopping Game
Shop.com is back with its virtual shopping game, this time giving the winner a $2,000 shopping spree.
-
Acquisition
Valpak Pushes ‘Ratatouille’ Sweeps on 42 Million Mailers
Walt Disney/Pixar is building hype around its latest animated film with a more than 42 million piece mailing from Valpak and a sweepstakes overlay.