Data Driven ROI
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Acquisition
WWE and Gold’s Gym Pump up SummerSlam
World Wrestling Entertainment and Gold’s Gym are pumping up WWE’s annual SummerSlam pay-per-view event with an online sweepstakes.
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Acquisition
Subway Uses Scrabble Game to Build Store Traffic
Subway is tapping an old-time favorite board game, Scrabble, to bring customers into its restaurants.
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Acquisition
Springfield, VT, Wins ‘Simpsons’ Movie Screening Promo
A rolling pink doughnut and a funny bald man helped the little town of Springfield, VT, land the top spot in an online video contest tied to the upcoming “The Simpsons Movie.”
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Data Driven ROI
How to End Your Loyalty Program in Five Acts
Let’s face it— sometimes, things just don’t work out. Even though you carefully planned and executed your loyalty program to the best of your ability, the results were disappointing. If the program isn’t achieving the financial returns you want, then why are you still running it? It’s time to get out.
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Data Driven ROI
Three Steps to Optimize Your Cross Selling
Cross selling has increasingly become an important focus for many companies, since it has been shown to generate incremental profit and improve long-term customer retention. Marketers also widely recognize the CRM point of view that, after offering the best products, successful cross selling depends most critically on offer relevancy. But too often, database marketers struggle to reach the difficult goal of relevancy.
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Acquisition
J.C. Penney Uses Interactivity to Get Kids to Buy Clothes
J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.
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Acquisition
High School Couple Wins Scholarships for Wearing Duct Tape to Prom
Duck Tape continues to come up with novel ways of promoting its brand, even to younger generations.
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Acquisition
‘Sesame Street’ Pushes DVD with Contest
Sesame Workshop is launching an instant-win game around an upcoming DVD release starring Elmo and friends, which offers the chance at a walk-on role on “Sesame Street.”
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Acquisition
Coke, Ann Taylor, Others Partner with ‘Hairspray’
Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”
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Acquisition
American Airlines, MasterCard Team Up with Sweeps
American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.