Data Driven ROI
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Data Driven ROI
Reader’s Digest Deploys Skills Based Routing for Inbound Calls
Reader’s Digest Association Inc. anticipates the number of customers who enter account numbers into its interactive voice response (IVR) system will increase 50 percent, following the installation new call center routing technology.
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Acquisition
Wet Seal Sweeps Offers Time with Popular Band Maroon 5
The Wet Seal, Inc., a specialty apparel retailer for young women, has launched a sweepstakes in partnership with the popular band Maroon 5.
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Acquisition
Sweeps Printing Error Sends Thousands to Car Dealership
Thirty thousand people will get another chance to win money after a printing mistake made all of them a $1,000 winner in a car dealer’s sweepstakes mailing.
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Acquisition
Palace Resorts Launches Meeting Planners’ Movie Contest
Palace Resorts is giving meeting planners a chance to make a movie about their lives for an opportunity to win an all-inclusive trip to the resort and other prizes.
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Acquisition
Smoothie King Awards Lifetime of Smoothies
Smoothie King has launched an online sweepstakes to award one winner a lifetime of nutritional fruit smoothies.
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Acquisition
Budget Offers Summer Discounts, Sweeps
Budget Rent A Car System, Inc. is trying to boost sales with a summer coupon booklet offer.
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Acquisition
Winners of Miller Lite Pro Basketball Challenge Move to Next Step
Miller Lite and the NBA Development League have named the 30 finalists of a challenge that offered participants the chance to be a pro basketball player.
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Acquisition
Mary Kay Searches for Beauty Model
Mary Kay, the direct seller of skin care and color cosmetics, is running a search for a beauty model.
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Acquisition
Wendy’s Launches Music-Themed Burger Contest
Wendy’s is promoting the launch of its newest hamburger, the Baconator, with a contest that asks people to create “burger music” for a chance to have their track played on the radio.
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Acquisition
Would-Be Tour Guides Could Win Sebring Lease
Amateur South Florida tour guides can win a two-year lease on a 2008 Chrysler Sebring Convertible by posting shots of their favorite locales online.