Data Driven ROI
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Acquisition
Maxell Runs Sweeps, Giveaways For X-Games
Maxell Corp. of America marked its second consecutive sponsorship of ESPN’s X Games 13, held last weekend in Los Angeles, with a sweepstakes contest and on-site giveaways, including seven branded skateboards.
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Data Driven ROI
Understanding and Addressing Your Client’s Needs
The concepts of understanding the need of a client and addressing a client’s needs are closely related — but not necessarily the same. While the details of the interaction vary widely based on the nature of the company, the process itself is easily summarized.
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Acquisition
Chocolate Company and Etiquette Author Launch Thank You Contest
A European chocolate company has partnered with the Emily Post Institute in a contest that rewards good deeds or acts of kindness.
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Acquisition
Staples Launches Back to School Promo
Staple is out with a sweepstakes timed for back to school offering the chance to win a host of prizes including amovie tickets, a month’s worth of gas and a pizza party.
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Acquisition
XM Radio, Primedia Run Coolest Car Contest
XM Satellite Radio and Primedia Enthusiast Media are running a Coolest Car Challenge with a $10,000 grand prize.
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Acquisition
Best Buy Goes Back to School With YouTube
Consumer electronics giant Best Buy, along with YouTube, this week introduced the Tech U Out Video Challenge, a contest in which college students are encouraged to post videos to YouTube.
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Acquisition
Universal Offers DeLorean In ‘Back To The Future’ Sweeps
Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood.
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Acquisition
Yahoo Touchdown Dance Contest Fuels Football Fantasies
Yahoo Sports has launched an online touchdown contest to spark interest in its fantasy football products.
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Acquisition
Geek Squad Seeks Next Big Idea
The Geek Squad, those customer service reps behind the counter at Best Buy, is challenging people to come up with the next big idea.
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Acquisition
Dove Seeks Everyday Women for New Campaign
Dove is extending its real beauty campaign once again.
Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials