Data Driven ROI
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Acquisition
Expedia Runs Sweeps as NFL Travel Sponsor
Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes.
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Data Driven ROI
C3i Receives Incentives to Relocate Call Center
C3i Inc. has secured state funding to relocate its call center operations from Morristown, NJ to Plains, PA.
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Acquisition
Girl, 14, Designs Staples Easy Button
Staples is selling a limited-edition Staples Easy Buttons designed by a member of the Boys & Girls Club of Greater Kansas City.
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Acquisition
Fila Launches Online Model Contest
Shoemaker Fila is looking to make several consumers media stars in an online modeling contest this month.
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Acquisition
Sony Division, Ad Council Team on Cyberbullying Contest
Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying.
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Acquisition
Online Game lets Players Create a New Dew
Pepsi’s Mountain Dew brand has launched an online game, “Dewmocracy,” that lets players team up and design the flavor, color, name and marketing graphics for a new entry in its product line.
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Acquisition
Sears Pushes Holiday Campaign Via the Internet, Sweepstakes
Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.
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Data Driven ROI
D&B Acquires CDI Provider Purisma
D&B has acquired Purisma, a consumer data integration (CDI) technology provider, for $48 million.
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Acquisition
Auntie Anne’s Launches Holiday Sweeps
Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service.
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Data Driven ROI
The Challenges of B-to-B Database Marketing
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself. To find out more from Ruth P. Stevens and Bernice Grossman, click here.