Data Driven ROI
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Acquisition
Kmart Contest Searches for Fashion Ambassador
Kmart is rolling out a contest in search of a fashion ambassador to represent the brand.
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Data Driven ROI
Don’t Boil the Ocean: Focus on Important Customer Experiences
When purse strings are tight, marketers need to find a way to keep frugal customers buying. Click here to learn how customer experience management can help your brand stand out, and build a loyal customer base.
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Acquisition
Subway Celebrates Spokesman’s 10-Year Weight Loss
Losing 245 pounds—and keeping it off—is worth celebrating.
That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle. -
Acquisition
Teleflora, NBC Search for Exemplary American Moms
To remind consumers that Mother’s Day and buying flowers are traditionally intertwined, Teleflora is collaborating with NBC in a contest to crown “America’s Favorite Mom.”
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Acquisition
Pretzelmaker, Pretzel Time Launch Instant-Win Game, Sweeps
Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps.
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Data Driven ROI
Banner Ad Clickers Not Like Other Web Users: Study
That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.
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Acquisition
Burger King, Carvel Celebrate Cabbage Patch Kids Anniversary
The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.
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Acquisition
Tostitos Teams with Food Network for Sweeps, In-Store Promo
Looking to expand its reach among women, Frito-Lay is partnering with Food Network’s “Simply Delicioso” show to launch an in-store and online campaign.
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Acquisition
Food Network Stages ‘Recipe Showdown’
Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”
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Data Driven ROI
The Global Loyalty Infusion: Best Practices and Innovations Around the World
When it comes to loyalty marketing plans, are you looking at what your rivals are doing, or beyond? Find out what’s working around the globe.