Data Driven ROI
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Acquisition
Gatorade Tiger Takes Off with Moon Drive Ad, Contest
Gatorade is pushing its new Tiger Woods signature sports drink with a multi-layered marketing campaign including TV spots and a virtual online golf game, all tied to the moon.
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Data Driven ROI
The Key to Customer Loyalty is Relationships
How do you build loyal, passionate, and profitable customers for the long-term? The key is in building the relationship. Find out how to become your customer’s trusted advisor.
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Acquisition
Papa John’s Puts Up NCAA Tourney Photo Site
Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.
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Acquisition
TV Guide Reprises ‘Sexiest Stars’ Contest
TV Guide is running its second annual TV Sexiest Stars promotion, with fan voting starting today in various categories for most appealing male and female celebrities.
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Acquisition
Cottonelle Pushes Comfort Message Via Mobile Tour
Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.
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Acquisition
Wilson Runs NCAA Facebook Photo Contest
Wilson Sporting Goods is inviting fans to show their college team spirit by posting photos on Facebook.
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Data Driven ROI
Be Defensive: Predict and Prevent Customer Attrition
How do you know a customer like Kelly Hlavinka has defected from your business for a better deal? Hopefully you’re checking your customer database and seeing the warning signs. Find out how she would set up a defection defense strategy to start trying to lure customers like herself back.
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Data Driven ROI
Brandanimation: Capitalize on United’s Mistakes to Snare High Value Customers
Make one mistake, and your customer lifetime value can descend like a jet landing at JFK. Find out why a five-hour plane ride got Erik Hauser thinking about switching airline allegiances.
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Acquisition
Quiznos Follows ‘Apprentice’ Appearance with Promo
Quiznos is extending its appearance last week on “The Celebrity Apprentice” with an in-store sandwich offer tied to the show and an online contest.
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Acquisition
Lane Bryant Offers Closet Makeover via In-Store Sweepstakes
Lane Bryant is driving traffic to its stores with a sweepstakes offering the chance to win a closet makeover and new wardrobe.