Data Driven ROI
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Acquisition
‘Iron Man’ Texts with LG Mobile
LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms.
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Acquisition
Book Publisher Seeks Teen Activists
Publisher Little, Brown’s young reader division is partnering with a teen service organization to get readers involved with the worthy social cause of their choice
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Acquisition
Wisk Rolls Out Passion Sweepstakes
Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.
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Acquisition
Gillette Runs Contest to Find Sports Phenom
Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport.
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Acquisition
National Pretzel Day Honored with Giveaway
Pretzelmaker and Pretzel Time are paying homage to National Pretzel Day with a free pretzel giveaway.
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Acquisition
Dos Equis Launches ‘Interesting’ Job Search
As part of an integrated ad campaign, Heineken beer brand Dos Equis is launching a promotion using TV, print, radio, digital and out-of-home ads to find a new personal assistant for its spokesman, the self-styled “Most Interesting Man in the World.”
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Acquisition
Taco Bell Launches Gas Card Giveaway Game
Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages.
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Acquisition
LG, Alloy Media Give Musicians a Shot at Stardom
LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition.
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Acquisition
Mexico Tourism Board Boosts Travel with Sweeps
The Mexico Tourism Board is running a regional text messaging sweepstakes offering weekly chances to win a trip to Mexico.
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Data Driven ROI
Is Customization an Unreasonable Loyalty Value?
Customization is the latest loyalty value to insert itself into virtually every product and service category. To read why Robert Passikoff believes marketers will need to pay attention to it or suffer the consequences, click here