Data Driven ROI
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Data Driven ROI
Walk on Buy
If you want people to buy more shoes, get them to walk more. That’s the idea behind a new point-of-sale poster campaign launched last month by Consolidated
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Data Driven ROI
Avoiding Customer Relationship Manipulation
Recently I received yet another stream of e-mails and phone calls seeking to add value to my relationship with the seller. It quickly became apparent
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Data Driven ROI
Coming Soon?
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong
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Acquisition
Dr Pepper Teams with Supervalu, Kroger to Promote ‘Indy’ Flick
Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”
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Acquisition
American Airlines Pushes Mobile Site with Sweeps
American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices.
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Acquisition
Post-it Notes Contest Seeks Unique Uses
3M is partnering with YouTube and Google to launch a video contest to search for the most creative uses of its Post-it Notes.
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Acquisition
Heinz Names Winner of Consumer Generated Ad Contest
A Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest.
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Acquisition
Office Depot NASCAR Small Biz Campaign Gets Viral
Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support.
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Acquisition
MTV Rolls Out Movie Contest Through UGC Sites
MTV and Mark Burnett Productions are searching for precocious film directors interested in a shot at an MTV Movie Award.
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Data Driven ROI
Customer Centricity Unlocks Advertising’s Future
If you want to turn hand-raisers into loyal customers, you need to understand their needs and preferences. Understanding new technology trends will help you do just that