Data Driven ROI
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Data Driven ROI
Merkle Picks Chris Crayner For SVP, Customer Management Strategy Position
Database agency Merkle has hired Chris Crayner to serve as senior VP of customer management strategy.
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Acquisition
PCH Warns Consumers of Bogus ‘Oprah’ Mailings
Publishers Clearing House alerted consumers last week about fraudulent sweepstakes mailings that claim to be from PCH, Oprah Winfrey and O Magazine
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Acquisition
T.G.I Friday’s Launches ‘BBQ Sweeps’
T.G.I Friday’s is out with a sweepstakes that offers people a chance to attend an upcoming Jack Daniels barbecue competition in Tennessee
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Acquisition
Dell Facebook Music Promo Heads for Big Finish
Dell and Microsoft have teamed up on a Facebook-centric viral game that will offer to bring the band One Republic to play a free concert at the college that racks up the most game points
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Data Driven ROI
Revenue, Income Up For Salesforce.com
CRM services and data management firm Salesforce.com generated $263.1 million in revenue during its second quarter, a jump from the $176.6 million it realized in second quarter 2007.
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Acquisition
General Growth Property Hosts ‘Votes Count’ Program
General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer
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Acquisition
Food Network Star Promotes Sweeps on ValPak
The Food Network is promoting its newest show, “Grill It With Bobby Flay,” on the widely recognized blue Valpak envelopes.
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Acquisition
Mars Snackfood Kicks off $1 Million Halloween Sweepstakes
Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million.
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Acquisition
Canon Reruns NFL Photo Contest Play
Canon is reprising its amateur football photo contest with former quarterback Archie Manning as its star play caller to hype its National Football League sponsorship role.
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Acquisition
7-Eleven, Pepsi Team for “Madden NFL 09” Rollout
In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.