Data Driven ROI
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Acquisition
TNT Scores Triple Play with ‘Raising the Bar’
TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes
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Acquisition
Sara Lee Launches Campaign Tied to ‘High School Musical 3’
Sara Lee Fresh Bakery is backing its Soft & Smooth bread products with a tie-in to Disney’s upcoming “High School Musical 3: Senior Year” film, the company’s largest marketing initiative since 2005.
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Acquisition
Denny’s Names Presidential Posers in Contest
The votes are in and America has picked its top choices for the best presidential posers in Denny’s “Vote For Real” campaign
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Data Driven ROI
Before You Buy
Let us go now, you and I, to a fantasy realm where marketers have blank purchase-authorization slips in their hands. Vendor Guru has outlined five pre-purchase
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Data Driven ROI
Pint-Sized Platforms
Think your company is too small for a CRM structure? Think again. According to a white paper from CRM software consultancy Vendor Guru, appropriate customer
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Acquisition
Free Flight
TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased
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Acquisition
Consumer Driven
By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More
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Acquisition
Gillette, Comcast Roll Out National Promo with Regional Touch
An integrated promotion designed and launched by Comcast Spotlight is linking Gillette men’s products to a search for a “regular person” reporter for Major League Baseball’s Web site, www.MLB.com
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Acquisition
Best Western Targets Business Travelers with Sweeps
Best Western International has rolled out a new campaign, called “Taking Care of Business,” that lets business travelers who want to register on their Web site take a simple interactive tour of a Best Western hotel room
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Data Driven ROI
Alaska Airlines Names Navin Mithel Managing Director of CRM
Navin Mithel has joined Alaska Airlines as managing director of customer relationship management.