Data Driven ROI
-
Data Driven ROI
RTC Relationship Marketing Promotes Two
RTC Relationship Marketing has promoted Michael Duke to senior VP and director of marketing intelligence, and named former senior VP Elizabeth Upton head of account management.
-
Acquisition
Burger King Calls for Votes in Oreo Dessert Promotion
Burger King Corp. is wrapping up a monthly-long promotion around its BK Oreo Sundae Shake, which asks customers to decide whether the dessert is a sundae or shake for a chance to win instant prizes
-
-
Acquisition
MTV2, Time Warner Team Up for Rock Battle NYC
MTV2 and Time Warner are partners in a search for a New York City band to be the opening act of the Rock Band Live Tour in Newark later this fall
-
Acquisition
Jelly Belly Names Illinois Man Winner of Flavor Contest
Jelly Belly has crowned an Illinois man the winner of its flavor contest for his suggestion of an acai berry-flavored jellybean
-
Acquisition
Los Angeles Man Wins Unilever Video Contest
The results are in, and a Los Angeles man has been voted the winner in Unilever’s Klondike national video contest
-
Acquisition
Gillette Offers Fans a Shot at Young Guns NASCAR Tour
Gillette will give NASCAR fans a chance to compete in a customized driving school led by its six “Gillette Young Guns” drivers
-
Acquisition
DirecTV Runs Contest to Name ‘Ultimate Displaced Fan’
DirecTV is looking to drive interest in its National Football League Sunday Ticket subscription deal for out-of-market games with a contest to identify the “Ultimate Displaced Fan”
-
Acquisition
Krazy Glue Rolls out Video Contest
Instant Krazy Glue is looking for some consumer ingenuity as part of an online video contest that asks people to create commercials that best showcase its product
-
Acquisition
Tostitos Runs College Football Tailgating Contest
Tostitos is running a national contest to name America’s top college football tailgaters, offering a trip to the Tostitos Fiesta Bowl as the grand prize